2017 Trends in Business Applications


Digital transformation is a common thread tying together the seven business application trends gathering momentum in 2017. Startups and incumbents alike are innovating approaches that will drive lasting change for businesses that embrace them. Aligning around a changing digital culture will be key to staying relevant to customers.

In our “2017 Trends in Business Applications” report, we examine seven trends impacting business applications for the next twelve months. We rate each trend as having either a low, medium or high impact, provide recommendations for players in the market, and predict who the winners and losers will be in the changing business applications landscape.

Request your copy of this report excerpt to get full analysis of two trends:

  • Top-down media measurement will give way to user-level tracking and targeting
  • Collaboration platforms will increasingly cater to customer communities
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