451 Research Releases Inaugural Voice of the Enterprise Survey on Data & Analytics


The next two years will see a dramatic change in the IT environments used to deploy data platforms and services, and this new survey provides an invaluable perspective of the strategies of the most and the least data-driven

New York, November 14, 2018451 Research, leading technology analyst and advisory firm, today released the results of a new Voice of the Enterprise survey focused exclusively on data and analytics. The survey highlights the growing importance of data, with more than 75% of enterprises seeing data as becoming more important to their organizations during the next 12 months. 

Data – and the rapid processing of it – enables companies to better realize the promise of digital transformation, operational efficiencies and competitive advantage. A large majority of enterprises are seizing the opportunity and investing in data processing and analytics technologies: 84% of respondents indicate that at least some of their organizations’ decisions are driven by data.

However, the results also reveal distinct differences between the most data-driven companies – the Data Drivers – and the least data-driven – the Data Drifters. The survey results indicate that 63% of the most data-driven companies point to enhanced competitive advantage as a significant benefit versus 34% of the least data-driven respondents. Those who own the data and can rapidly convert it into business insight will win. 

“All companies are looking to invest in data processing and analytics, with a view to becoming more data-driven," said Matt Aslett, Research Vice President at 451 Research. “This is likely to have a significant impact in terms of their ability to survive and thrive in competitive environments, with Data Drivers appearing to be at an advantage. Providers of data processing and analytics products and services need to consider the differences between Data Drivers and Data Drifters as they develop strategies and tactics optimized to engage with companies at different stages of digital transformation.”

The Voice of the Enterprise: Data & Analytics 2018 survey can support vendors and service providers as they work to gain insight into customer sentiment around adoption and spending; vendor preferences; and the ways in which enterprises are leveraging data, AI and analytics in their business operations. The survey results provide the accurate, consistent and granular insight clients need to calibrate their product, marketing, sales or investment strategies. 

For more insight from Matt Aslett regarding Data & Analytics, you can read this Market Insight Spotlight report.

To request a media briefing on the Voice of the Enterprise: Data & Analytics 2018 survey results, email media.inquiry@the451group.com. 

Contact your sales representative or email sales@the451group.com to find out how you can access the survey results. 

About Voice of the Enterprise (VotE): Data & Analytics
Voice of the Enterprise: Data & Analytics provides you with actionable data and insight, as well as a broad, integrated view of enterprise adoption of data platforms and analytics products and services and their underlying business and technology drivers. This Voice of the Enterprise: Data & Analytics survey was completed during August and September 2018. Data was collected via roughly 550 web-based surveys conducted with IT end-user decision-makers around the world from small, midsize and large enterprises in both private and public sectors. This research includes comprehensive, survey-driven analyst reports with customizable data deliverables. The survey represents approximately 1,000 responses from pre-qualified IT decision-makers primarily based in North America and Europe, and provides comprehensive, survey-driven analyst reports with customizable data deliverables.
 
About 451 Research 
451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to more than 1,000 client organizations globally through a combination of syndicated research and data, advisory and go-to-market services, and live events. Founded in 2000 and headquartered in New York, 451 Research is a division of the 451 Group. Learn more and connect with 451 Research on Twitter and LinkedIn.

Las Vegas, NV, September 25, 2018 – 451 Research, leading technology analyst and advisory firm, today released 4SIGHT, a major new report that details the major forces of innovation that will reshape the entire digital enterprise landscape over the next decade. Designed as a blueprint to help clients better plan for, understand, and exploit the profound technology shifts that are underway across every aspect of the industry, 4SIGHT will underpin the firm’s research agenda, as well as help guide its data products, research and services. In addition, the firm announced 451 Firestarters, a brand-new, analyst led program that recognizes exceptional innovation in the technology industry.

“In the almost two decades since 451 Research was formed we have witnessed vast changes to the information technology landscape; however, these shifts will pale in comparison to the disruption and innovation that lies ahead,” said Martin McCarthy, Chief Executive Officer, 451 Research. “4SIGHT provides all of our clients with a higher-level perspective that presents a unified view of the inter-connected forces driving Digital Transformation, helping them make better decisions to thrive in this exciting, disrupted world.”

“Hindsight is 20/20 – 4SIGHT is 451”

4SIGHT offers a vision of how the ‘Digital Revolution’ that is transforming our world will disrupt and impact both the technology industry and the broader business world over the short, medium and longer term. At the heart of 4SIGHT is the identification of four major, inter-related themes that the firm sees as the driving forces of any transformation strategy:

·         Contextual Experience: the interactions between a customer and an organization that are augmented by rich sources of real-time information, delivered to them in the right format and at the right time, for an experience that is friction-free, empowered by technologies such as mobile devices, machine learning and the cloud.

·         Invisible Infrastructure: the evolution of IT and communications infrastructure to meet the demands of modern, digital organizations, enabling technology consumers to assemble, access and pay for digital services in a simple, seamless and automated manner, without specific knowledge of the underlying physical infrastructure.

·         Pervasive Intelligence: the increased use of data and analytics to drive not just business decisions, but the core operational applications of the business itself – including the infusion of human and artificial intelligence into applications, services, workflows, systems, devices and computing systems infrastructure.

·         Universal Risk: the reality of digital transformation which are the risks of IT, which are largely confined to the operational realm, or the consequences of cyberthreats as technology increasingly permeates virtually every aspect of everyday life. 

“Like the real world, 4SIGHT is a framework that recognizes that different organizations are at different stages of maturity when it comes to designing and implementing a technology strategy. Rather than a ‘one size fits all’ approach, we advocate and present a more contextual approach,” said Simon Robinson, Senior Vice President at 451 Research. “4SIGHT provides a critical starting point for the deeper discussions all organizations need to have about changes in technology today in order to prepare for the undoubted disruption that lies ahead.”

451 Firestarters: Technology Innovation Burning Hot in the Industry

The 4SIGHT framework will also help guide a new program also announced today – 451 Firestarters. The program is an exclusively analyst-led award nomination program that acknowledges exceptional innovation in the technology industry, regardless of its origin. Awardees are chosen quarterly by the analysts, based on a combination of factors – including uniqueness of approach, technology and strategic vision, and disruptive potential. The first group of nominees will be announced in October 2018.

“451 Research’s reputation is built on its ability to deliver insight and data around innovation and disruption in the technology industry,” said Christian Renaud, Research Vice President – IoT. “I am excited for this program in which our analysts have the opportunity to recognize truly exceptional levels of innovation in their respective markets.”

Resources

·         Discover more about 4SIGHT on the 451 Research website.

·         Check out our latest blogs about 4SIGHT and our recent research.

4SIGHT is available for download by all 451 Research clients from today at 451Research.com

About 451 Research

451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to more than 1,000 client organizations globally through a combination of syndicated research and data, advisory and go-to-market services, and live events. Founded in 2000 and headquartered in New York, 451 Research is a division of the 451 Group. Learn more and connect with 451 Research on Twitter and LinkedIn.