Amy Hedrick

Amy Hedrick

Associate Research Analyst | Winston-Salem, NC

Biography

Amy Hedrick is an associate research analyst at S&P Global Market Intelligence, leading narrative curation for the Voice of the Enterprise program. Narratives are drawn from anonymous and confidential in-depth interviews conducted with enterprise technology end users. Amy’s work currently focuses on relating IT experiences through narratives and encouraging the use of narratives to enhance a variety of deliverables. Her interests include the role – present and future – of legacy technologies and, drawing on her background in anthropology, how IT life changes with the advent of disruptive technology and the ways IT workers adjust. She has interviewed thousands of IT professionals, investigating a wide variety of technology subjects. Her work experience includes a variety of marketing areas including product management, business analysis and market research.  Amy holds a bachelor’s degree in anthropology and Latin American studies from the University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master of Business Administration from the Warrington College of Business of the University of Florida and a doctorate in international business from Georgia State University.

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