Bruce Daley

Bruce Daley

Senior Research Analyst, Customer Experience & Commerce | Boston, MA


Bruce Daley follows business-to-business (B2B) revenue growth companies in the Customer Experience & Commerce practice at 451 Research, a part of S&P Global Market Intelligence. Key themes for his research include B2B Data, Campaign Management, Account-Based Marketing (ABM), Customer Relationship Management and Salesforce Automation, Sales Enablement, Customer Success, and Conversational Revenue.

Prior to joining S&P Global Market Intelligence, he followed a spiral path in law, programming, sales, consulting, finance and marketing for firms like Sherman & Howard, Bain & Company, and Oracle. He was also the founder of The Siebel Observer, a publication read in 40 countries, and the Enterprise Software Summit, an exclusive industry event.

He has been quoted in the Wall Street Journal, New York Times and The Financial Times, among other publications. He has conducted over 250 consultations with mutual funds, hedge funds and private equity funds such as Fidelity, JPMorgan and Silver Lake Technology Management, among others. He is a regular speaker at client and industry events, delivering keynotes and moderating panels.

He holds a BA in History and German from Tufts University. He is the author of two books and has a patent pending for software testing.

Recent Research from Bruce Daley

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