Bruce Daley is a senior research analyst at S&P Global Market Intelligence. He investigates how technology contributes to topline business-to-business (B2B) revenue. His research focuses on B2B campaign management, account-based marketing, customer relationship management, sales force automation, sales enablement and customer success. Previously, Bruce was an AI analyst with Tractica Research, recognized as a thought leader in the practical application of generative AI to revenue generation. In addition, he wrote a book, Minting Content, about using natural language processing to create marketing material. In the past, he was an assembler language software programmer and received much of his academic training during the “second AI summer.” Bruce has been quoted in The Wall Street Journal, The New York Times and The Financial Times, among other publications. A favorite with investors, he has conducted more than 250 consultations with mutual, hedge and private equity funds such as Bain Capital, Fidelity, CalPERS, JPMorgan and Silver Lake Technology Management, among others. He holds two degrees from Tufts University, where he was asked to be a senior capstone advisor for the Department of Computer Science. He is the author of two books about software and has a patent pending for software testing
The company has a data-first platform that caters to buy- and sell-side contracts, emphasizing metrics for informed decision-making. Despite stiff competition in a diverse market, Agiloft's focus on customer satisfaction and partnerships could position it for continued growth.
Contract life-cycle management is transitioning from an administrative necessity into a measurable opportunity to increase revenue. While the role of CLM in managing legally binding agreements has undergone significant changes, its progress has not been linear but has come in waves.
The company continues to grow in a down tech market, and its diverse client base has further expanded. Despite continued curiosity about generative AI, on which 6sense placed a big bet, potential customers are still hesitant, indicating a gap between interest and adoption.
The company provides marketers and agencies with the B2B data, software, and services needed to identify and reach prospective buyers. In 2023, Anteriad passed the $100 million net revenue mark, largely thanks to a stable customer base, and acquired Madrid-based BNZSA.
Companies that are strong in presales lead generation, revenue operations and sales enablement are well-positioned to acquire revenue intelligence vendors to boost their product portfolios. What some of these buyers lack are advanced post-contract revenue growth tools, so they could look to nab customer success revenue intelligence providers.
The company's latest release expands its product line beyond Salesforce's AppExchange, giving it the ability to compete in new markets. Unifying its products under a single data schema allows Conga to pursue a "crush the stack" and "land and expand" market strategy.
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