As a Senior Research Associate in the Customer Experience & Commerce Channel at 451 Research, Haley Brown contributes coverage to a range of customer experience software markets including mar-tech, sales, digital commerce and customer service from both a qualitative and quantitative perspective. She also contributes to the design and writing of consumer and enterprise insight-driven survey products, VoCUL (Voice of the Connected User Landscape) Connected Customer survey and VotE (Voice of the Enterprise) Customer Experience and Commerce survey.
Prior to joining 451 Research in 2018, Haley graduated from Suffolk University with a BS/BA in Global Business and Marketing and is fluent in German.
The company is looking to help businesses pivot to a digital-first commerce model, and quickly deploy storefronts with the recent additions of vertical-focused Quick Start template, and a B2B-focused Lightning offering to its commerce portfolio.
With its dynamic media platform, Cloudinary helps developers and marketers streamline the creation, management and delivery of rich digital content experiences across multiple channels and formats. This helps businesses deliver immersive, personalized visual experiences to consumers in real time, at scale.
Using rich customer journey analytics visualizations, Kitewheel's orchestration platform promises to help brands engage prospects and customers with personalized interactions and AI-driven journeys across channels and touchpoints. This is becoming increasingly important as customers gravitate to multiple interaction channels.
The e-commerce software firm has filed for an IPO, following a years-long effort to increase sales among larger enterprises. The announcement comes during an unprecedented time for digital commerce, with both B2B and B2C industries turning to digital alternatives for survival as a result of COVID-19-related disruptions to physical sales channels.
The coronavirus outbreak has rapidly shifted global markets, including those related to enterprise technology, since we published our 2020 Trends report on Customer Experience & Commerce in December 2019. This report serves as an update to our 2020 predictions in light of market changes due to COVID-19.
The company takes a slightly different approach to its digital experience platform than other players in this market segment. While it promises users a marriage of content, commerce, marketing and personalization functionalities, the core of its platform is firmly rooted in its content management pedigree.
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