As a Senior Research Associate in the Customer Experience & Commerce Channel at 451 Research, a part of S&P Global Market Intelligence , Haley Brown contributes coverage to a range of customer experience software markets from both a qualitative and quantitative perspective. This includes mar-tech and digital commerce with particular focus on data-driven customer experiences, digital content and personalization. She also contributes to the design and writing of consumer and enterprise insight-driven survey products, the Voice of the Connected User Landscape (VoCUL) Connected Customer survey and the Voice of the Enterprise (VotE) Customer Experience & Commerce survey.
Prior to joining 451 Research in 2018, Haley graduated from Suffolk University with a BS/BA in Global Business and Marketing. She is fluent in German.
The buyer is continuing along its inorganic growth path with its third deal in the past 12 months. Episerver's purchase of multivariate testing vendor Optimizely builds on the AI-driven recommendation, analytics and personalization capabilities that it acquired from idio late last year.
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q1 2020 survey was fielded among approximately 5,000 respondents between January 3 and January 24, 2020.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving digital transformation initiatives on the customer experience technology market. Combining 451 Research's industry-leading analysis with a panel of mid-level and senior professional decision-makers, Voice of the Enterprise: Customer Experience & Commerce tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.
The company is looking to help businesses pivot to a digital-first commerce model, and quickly deploy storefronts with the recent additions of vertical-focused Quick Start template, and a B2B-focused Lightning offering to its commerce portfolio.
With its dynamic media platform, Cloudinary helps developers and marketers streamline the creation, management and delivery of rich digital content experiences across multiple channels and formats. This helps businesses deliver immersive, personalized visual experiences to consumers in real time, at scale.
Using rich customer journey analytics visualizations, Kitewheel's orchestration platform promises to help brands engage prospects and customers with personalized interactions and AI-driven journeys across channels and touchpoints. This is becoming increasingly important as customers gravitate to multiple interaction channels.
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