By
Sheryl Kingstone
Haley Brown
January 8 2021 |
Market Insight
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer end-user survey include spending and shopping expectations, adoption and usage of connected experiences, tracking of the ideal customer experience, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Loyalty & Retention survey was fielded from July 6 to July 22, 2020 among approximately 1,260 respondents.
Customer Experience & Commerce