As an Associate Research Analyst in the Customer Experience & Commerce Channel at 451 Research, a part of S&P Global Market Intelligence, Haley Brown contributes coverage to a range of customer experience software markets from both a qualitative and quantitative perspective. This includes digital content, B2C commerce and data-driven customer experiences. She also contributes to the design and writing of consumer and enterprise insight-driven survey products, the Voice of the Connected User Landscape (VoCUL) Connected Customer survey and the Voice of the Enterprise (VotE) Customer Experience & Commerce survey. Prior to joining 451 Research in 2018, Haley graduated from Suffolk University with a BS/BA in Global Business and Marketing. She is fluent in German.
During its end-of-year update, Adobe highlighted key strategies and investments, and a forward-looking roadmap for its Adobe Commerce offering into 2022 and beyond. Notable mentions include positioning its commerce capabilities at the heart of the Adobe Experience Cloud, as well as more modern architectural investments to make it a fully cloud-native, composable application.
Improving the customer experience has remained the top driver for digital transformation among enterprise respondents since we began tracking in our 2019 Digital Maturity wave. However, as businesses face mounting pressure to optimize customer interactions, many are still far from digital maturity and look to digitally transform via strategic investments in more flexible and intelligent CX applications, infrastructure and tools.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions on the customer experience technology market. Data points from the 2021 Customer Experience & Commerce, Digital Maturity survey include the progress of companies' digital transformation initiatives, their deployment of customer experience technologies, and implementation of messaging for employees and customers.
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions on the customer experience technology market. Data points from the 2021 Customer Experience & Commerce, Digital Maturity survey include the progress of companies' digital transformation initiatives, their deployment of customer experience technologies, and implementation of messaging for employees and customers
451 Research's Voice of the Connected User Landscape (VoCUL) conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Topics covered in our Connected Customer, Quantifying the Customer Experience survey include spending and shopping expectations, adoption and usage of connected experiences, digital payment utilization and preferences for online vs. in-store shopping experiences. It also includes tracking of millennials and other age groups, customer service behaviors and demand for new customer touchpoints. The Q3 2021 survey was fielded from July 1 to July 20, 2021 among approximately 1,299 respondents.
Akin to a layer of connective tissue for the DX stack, Uniform's DXP seeks to connect, decouple, and orchestrate core workflows and processes across existing legacy systems and more modern, MACH-aligned technologies. It aspires to address emerging pain points that come with the move to headless content and commerce systems.
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