Laura DiDio

Laura DiDio

Former Research Director, Internet of Things

Biography

Laura DiDio is a highly visible technology industry analyst and consultant, a professional writer and a veteran investigative reporter with 25+ years experience in the high technology industry.

Ms. DiDio‚Äôs area of focus was the emerging Internet of Things (IoT) arena, which she had covered for three years prior. Before joining The 451 Group, she most recently served as Director of IoT Systems Research and Consulting at Strategy Analytics in Boston.  In that capacity, she conducted surveys on IoT deployment trends and timetables, authored reports on the crucial business and technology issues involving IoT, and participated in client consulting engagements. Ms. DiDio has extensive expertise in constructing and fielding independent and custom surveys on a wide range of technology and business topics. She also conducts competitive analysis, market intelligence, SWOT (strengths, weaknesses, opportunities and threats) and battle scorecards across a wide range of vertical and horizontal markets.  

Prior to that, she was Principal Analyst at Information Technology Intelligence Consulting (ITIC), a company she founded in 2002. She also spent over six years as a Research Fellow at the Yankee Group, and four years as a Director and Research Fellow at Giga Information Group.

During her 18 years as an analyst, Ms. DiDio has covered a wide range of technologies, including: security, edge computing, cloud computing, virtualization, bring your own device (BYOD), remote access, mobility, hardware and application software.  She also monitors the business issues that impact corporations, particularly with respect to outsourcing, supply chain management, licensing and contract negotiations, risk mitigation, intellectual property (IP), copyright and patent infringement, total cost of ownership (TCO), return on investment (ROI), and application and hardware reliability.

For the past 18 years, Ms. DiDio has consulted extensively with vendors and corporate enterprises in North America, Europe, Asia and Australia. Ms. DiDio is also an experienced investigative reporter and writer in both the mainstream news media and the high-tech industry. She has held various reporting and editing positions at a number of computer-networking industry trade publications including: Computerworld, Network World, Communications Week, LAN Times and Digital Review. During her four-year tenure at Computerworld, she launched and authored the highly successful Ms. MIS column, a bimonthly column devoted to exploring issues faced by women and minorities in the high-tech industry, including gender bias, ageism and salary disparities. She also writes an independent column/blog on IoT-related issues for TechTarget.

Ms. DiDio has worked as an investigative on-air reporter, producer and writer for various broadcasting and print outlets, including CNN and Channel 5 News in New York, and Channel 11 in Minneapolis. Her investigative reports have appeared in The Village Voice and The Minneapolis Star and Tribune. Ms. DiDio has worked as an on-camera reporter and producer on independent documentaries.

She is a frequent speaker at industry trade shows and user conferences, and is widely quoted in the general, business and trade press. Ms. DiDio also hosts webinars and podcasts as a columnist and blogger for a wide range of media outlets.

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Recent Research from Laura DiDio

  • Voice of the Enterprise: Internet of Things, Annual Summary and Predictions

    The Annual Summary and Predictions report presents insights and takeaways from our 2016 quarterly Voice of the Enterprise: Internet of Things study and predictions for 2017. Customer sentiment and vendor preferences were gathered through approximately 1,000 quarterly web-based surveys and approximately 20 hour-long in-depth interviews with enterprise end users completed during 2016.

    Internet of Things

  • Voice of the Enterprise: Internet of Things, Budgets and Outlook - Quarterly Advisory Report

    451 Research's Voice of the Enterprise (VotE): Internet of Things (IoT), Budgets and Outlook 2016 survey leverages our robust data-collection methodologies and the expertise of a proprietary panel of over 60,000 senior IT buyers. This study incorporates 575 complete responses to a web-based survey that polled IT and IoT decision-makers worldwide, primarily based in North America and Europe. 451 Research supplemented the web-based survey responses by conducting approximately 20 in-depth phone interviews with IoT IT managers and C-level executives. Our survey respondent base includes a representative sample of small, medium, large and very large enterprises spanning the private and public sectors across 11 distinct vertical market segments. The 451 Research VotE: IoT, Budgets and Outlook 2016 Advisory Report tracks the latest IoT trends. This includes the drivers, challenges and impediments for enterprises' deployment of IoT projects and initiatives. The IT Budgets and Outlook Advisory Report examines the existing and planned IT and IoT-related budgets and expenditures of corporate enterprises. The IT Budgets and Outlook survey also provides insights into the key trends, issues and challenges confronting corporate enterprises and their IT Departments as they launch IoT projects and initiatives.

    Internet of Things

  • Voice of the Enterprise: Internet of Things, Budgets and Outlook - Quarterly Customer Narratives

    The Voice of the Enterprise: Internet of Things, Budgets and Outlook survey was conducted during the months of January and February 2017. The Quarterly Customer Narratives provide a detailed tracker of customer feedback from 20 in-depth telephone interviews with end users, segmented by respondent, company size, vendor(s) used, and theme (290-quote Excel report). The survey represents approximately 575 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey also focuses on the general IT budget and IoT-related spending trends.

    Internet of Things

  • Voice of the Enterprise: Internet of Things, Budgets and Outlook - Quarterly Survey Questionnaire

    The Voice of the Enterprise: Internet of Things, Budgets and Outlook survey was conducted during the months of January and February 2017. The questionnaire includes a complete copy of questions asked in the quarterly survey. The survey represents approximately 575 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey also focuses on the general IT budget and IoT-related spending trends.

    Internet of Things

  • More research from Laura DiDio

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