By
Zach Ciampa
Sheryl Kingstone
McKayla Wooldridge
February 24 2025 |
Technology & Business Insight
451 Research’s Voice of the Connected User Landscape: Connected Customer Consumer Population Representative survey conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market.
451 Research’s VoCUL product line combines two survey methodologies that together deliver a holistic view of the connected user. The combination of 451 Research’s population representative surveys and early indicator surveys provides a comprehensive package of quantitative and qualitative analysis.
451 Research’s quarterly US consumer population representative survey asks consumers about connectivity-related devices, services, digital media and applications, including current ownership and use, attitudes and purchase plans going forward. All respondents are asked a set of questions on core demographics and device ownership. Each respondent is also randomly assigned to one of four sections that dives deeper into current ownership, usage trends and future buying plans for specific topic areas.
This study was fielded December 26, 2024, to January 8, 2025 among approximately 5,000 US respondents.
Reports
Consumers' preference for personalization still outweighs desire for data privacy – Highlights from VoCUL: Connected Customer (Spotlight)
In its seventh year, our Voice of the Connected User Landscape: Connected Customer, Trust & Privacy survey seeks to understand the sentiments of the general public regarding an array of topics around their digital privacy, such as how much individuals value the privacy of their personal data, to what degree the public supports federal regulation of AI, what actions a person takes when they feel a brand has violated their trust, and much more.
Data files
Crosstabs (Excel tables | Download link in sidebar to the right) – Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.
Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) – PowerPoint slide deck of complete top-line survey results in charts and figures.
Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.
Customer Experience & Commerce
Fintech