McKayla Wooldridge

McKayla Wooldridge

Research Analyst, Fintech | Boston, MA

Biography

McKayla Wooldridge is a research analyst on the 451 Research Fintech team within S&P Global Market Intelligence. Her coverage focuses on trends and technologies impacting the fintech ecosystem and implications for stakeholders and the customer experience. Her research spans the “buy now, pay later” market, B2B payments, banking as a service, and bank and fintech partnership dynamics. Before joining the 451 Research technology research group as an analyst, McKayla worked as a business intelligence advisor at S&P Global Market Intelligence, where she helped community banks and credit unions leverage the SNL Banker data warehouse for a variety of business applications. McKayla holds a Bachelor of Science degree in economics and applied geographic information systems from James Madison University and is currently pursuing her MBA with a concentration in business analytics at George Mason University.


Recent Research from McKayla Wooldridge

  • Key takeaways from Fintech Meetup 2025

    The annual event is elevating its stature as a critical gathering in the fintech industry. Fintech Meetup topped 5,000 attendees this year, almost doubling in size since its first in-person confab in 2023, and remains the most tech-driven event we have attended. In this report, we highlight several notable themes and trends.

    Fintech

  • Consumers' preference for personalization still outweighs desire for data privacy – Highlights from VoCUL: Connected Customer

    In its seventh year, our Voice of the Connected User Landscape: Connected Customer, Trust & Privacy survey seeks to understand the sentiments of the general public regarding an array of topics around their digital privacy, such as how much individuals value the privacy of their personal data, to what degree the public supports federal regulation of AI, what actions a person takes when they feel a brand has violated their trust, and much more.

    Customer Experience & Commerce Fintech

  • Survey Data Hub – VoCUL: Connected Customer, Trust & Privacy 2025

    451 Research’s Voice of the Connected User Landscape: Connected Customer Consumer Population Representative survey conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market.

    451 Research’s VoCUL product line combines two survey methodologies that together deliver a holistic view of the connected user. The combination of 451 Research’s population representative surveys and early indicator surveys provides a comprehensive package of quantitative and qualitative analysis.

    451 Research’s quarterly US consumer population representative survey asks consumers about connectivity-related devices, services, digital media and applications, including current ownership and use, attitudes and purchase plans going forward. All respondents are asked a set of questions on core demographics and device ownership. Each respondent is also randomly assigned to one of four sections that dives deeper into current ownership, usage trends and future buying plans for specific topic areas.

    This study was fielded December 26, 2024, to January 8, 2025 among approximately 5,000 US respondents.

    Reports

    Consumers' preference for personalization still outweighs desire for data privacy – Highlights from VoCUL: Connected Customer (Spotlight)

    In its seventh year, our Voice of the Connected User Landscape: Connected Customer, Trust & Privacy survey seeks to understand the sentiments of the general public regarding an array of topics around their digital privacy, such as how much individuals value the privacy of their personal data, to what degree the public supports federal regulation of AI, what actions a person takes when they feel a brand has violated their trust, and much more.

    Data files

    Crosstabs (Excel tables | Download link in sidebar to the right) – Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.

    Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) – PowerPoint slide deck of complete top-line survey results in charts and figures.

    Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.

    Customer Experience & Commerce Fintech

  • Data Insight: Card network payment volume to surpass $86 trillion in 2030

    The card network market continues to evolve as digital payments expand globally, driven by technological advancements, regulatory changes and shifting consumer preferences. The increasing adoption of contactless payments, the rise of alternative payment methods and the expansion of real-time payments are reshaping the role of card networks.

    Fintech

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