Survey Data Hub – Voice of the Enterprise: Customer Experience & Commerce, Merchant Study 2024
McKayla Wooldridge is a research analyst on the 451 Research Fintech team within S&P Global Market Intelligence. Her coverage focuses on trends and technologies impacting the fintech ecosystem and implications for stakeholders and the customer experience. Her research spans the “buy now, pay later” market, B2B payments, banking as a service, and bank and fintech partnership dynamics. Before joining the 451 Research technology research group as an analyst, McKayla worked as a business intelligence advisor at S&P Global Market Intelligence, where she helped community banks and credit unions leverage the SNL Banker data warehouse for a variety of business applications. McKayla holds a Bachelor of Science degree in economics and applied geographic information systems from James Madison University and is currently pursuing her MBA with a concentration in business analytics at George Mason University.
As merchants look to enhance the speed, personalization and efficiency of the commerce experiences they serve to their customers, they are discovering that payment processing and fraud prevention technologies have an outsized impact on the success of their strategies. In turn, we see a growing emphasis on payments modernization, with a strong focus on vendors with tech-forward payment propositions, robust partner ecosystems and adjacent capabilities such as fraud prevention.
Although the business-to-business payments market remains fragmented, we are seeing a shift from vendors offering point solutions to more integrated tools across the B2B payments value chain. We examine the current state of B2B payments and look at categories of providers and their value propositions.
Our Macroeconomic Outlook, Business Trends, Payments 2024 survey looks at the impact of macroeconomic factors on businesses and how businesses are turning toward software partners for access to a variety of integrated offerings, ranging from financial services to fraud prevention.
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