As Research Director, Owen Rogers leads the firm's Digital Economics Unit, which serves to help customers understand the economics behind digital and cloud technologies so they can make informed choices when costing and pricing their own products and services, as well as those from their vendors, suppliers and competitors. Owen is the architect of the Cloud Price Index, 451 Research's benchmark indicator of the costs of public, private and managed clouds, and the Cloud Price Codex, our global survey of cloud pricing methods and mechanisms. Owen has previously held product management positions at Cable & Wireless and Claranet, and has developed a number of hosting and cloud services. He is a Chartered Engineer, a Member of the British Computer Society and a member of the Royal Economic Society. In 2013, he completed his PhD thesis on the economics of cloud computing at the University of Bristol.
At the recent AWS Global Summit in London, scale and credibility were the name of the game. With 40% of attendees only just dipping their toes into the water, AWS used statistics and large-scale case studies to make the statement that the 40% had much to gain by using AWS.
The company has sold its vCloud Air public cloud, and is working with AWS on a new hybrid cloud capability. It is due to launch VMware on AWS in the next couple of months.
The company has the prospects, innovation and portfolio to be a major player in the cloud market, but IBM needs to get better at showing its value against its competitors.
Speculation fuels Bitcoin; however, its lasting legacy is likely to be the blockchain, and Ethereum could be the platform that brings it into the mainstream.
The Cloud Price Index finds that serverless computing has major economic benefits over virtual machines and containers. These benefits, coupled with free tiers, means serverless use cases are likely to grow in number and may drive a new battleground in a cloud price war.
The hyperscaler is launching its answer to AWS spot instances and Google preemptible VMs, with discounts ranging beyond 80% and especially generous savings on Windows VMs.
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