As Research Director, Owen Rogers leads the firm's Digital Economics Unit, which serves to help customers understand the economics behind digital and cloud technologies so they can make informed choices when costing and pricing their own products and services, as well as those from their vendors, suppliers and competitors. Owen is the architect of the Cloud Price Index, 451 Research's benchmark indicator of the costs of public, private and managed clouds, and the Cloud Price Codex, our global survey of cloud pricing methods and mechanisms. Owen has previously held product management positions at Cable & Wireless and Claranet, and has developed a number of hosting and cloud services. He is a Chartered Engineer, a Member of the British Computer Society and a member of the Royal Economic Society. In 2013, he completed his PhD thesis on the economics of cloud computing at the University of Bristol.
This year's private cloud index finds a market for cloud, where public, private, managed and unmanaged options can all be the best option when it comes to TCO. How can buyers understand the options with such complexity? Our guidelines can help.
The three-tier pricing strategy is now commonplace in technology services from SaaS to mobility. It's time hybrid cloud went the same way.
The market for private cloud today is value-driven, and buyers have their own reasons beyond price for choosing which cloud model -- managed or self-operating -- best suits their need. However, cost is still a major concern and the breadth of options in the market is making buyers shrewder in their purchasing decisions. We find some providers and vendors are price-matching in a bid to show cost-competitiveness while others are bundling value, specifically security and monitoring, in a bid to show a differentiated proposition. The data tear sheet provides anonymous data from our latest private cloud study.
In the great debate, we evaluate and compare the TCO of a range of private cloud deployment models, and reveal the 'goldilocks zone' where private cloud can beat public cloud -- albeit with a substantial level of risk. Our analysis shows managed, hosted, self-managed, on-premises and open-source options are all in the running to be leaders in TCO depending on circumstance. We provide advice to buyers and sellers looking to understand cloud value based on this analysis.
The market for private cloud today is value-driven, and buyers have their own reasons beyond price for choosing which cloud model, be it managed or self-operating, best suits their need. However, cost is still a major concern and the breadth of options in the market is making buyers shrewder in their purchasing decisions. We find some providers and vendors are price matching in a bid to show cost-competitiveness while others are bundling value, specifically security and monitoring, in a bid to show a differentiated proposition.
The UK-based consultancy recently expanded its analytics, automation and professional services expertise by merging with Cloudamize and purchasing Emerging Technology Advisors. Next up: further developing and productizing its software IP, broadening its geographic footprint, and adding AI and IoT capabilities with the aim of becoming a category leader in software-enabled services.
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