Carl Brooks is a Research Analyst for the Cloud Transformation Channel at 451 Research, now a part of S&P Global Market Intelligence, covering service providers, cloud platforms and supply chain/channel for cloud. Previously, he spent several years researching and reporting on the emerging cloud market for TechTarget. Carl has also spent more than 10 years supporting small and medium-sized businesses with outsourced IT services as an IT consultant and network and systems administrator.
He specialized in server and desktop operations, Linux and Microsoft products, and security, and has thorough knowledge of hardware platforms and networking technologies, as well as significant experience working with the channel market.
Carl holds BA degrees in English and history from the University of Massachusetts-Boston, and currently holds both IBM and AWS certifications in cloud infrastructure.
The company is placing a special emphasis on the public sector as a rich vein for new business through its ecosystem. AWS is expanding its Authority to Operate program to help partners attain federal credentials, and promising help with co-selling and expanded services for SMBs and minority-owned business " positive selection criteria for many federal contracts.
The company is many things, including content aggregator and federation platform, SaaS sales and marketing platform, and business process automator, all rolled up in one and aimed at the partner and channel enablement market. Despite being hard to categorize, TIDWIT continues to show growth, and has a compelling grip on some very large customers.
In the most definitive way to date, announcements about the hyperscale cloud provider's products and services have moved past what enterprise IT is capable of on its own. Crucially, these developments are largely in the areas of machine learning and data analytics, domains that stand to bring the most benefit to enterprises in the near future.
Building on the foundation of an all-purpose public cloud service and multicloud gateway, HPE GreenLake will add high-performance computing services to its portfolio, based on HPE Apollo systems that run Nvidia GPUs in dense configurations. HPE also plans to add Cray computing systems into its HPC services.
COVID-19's unpredictability and the cloud's ability to scale without reservation has made cloud a critical technology in 2020. The flexibility it enables has supported homeworking, online entertainment and schooling, videoconferencing and the ability for companies to reinvent themselves. In 2021, COVID-19 will continue to act as a catalyst for cloud adoption, and enterprises will demand technologies and services that support adoption.
The startup builds products based on its platform and selected partnerships with major vendors and channel partners. The idea is to take lessons learned from existing engagements and deployments, put that in a more accessible package and sell it many times.
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