451 Research - Biography

Martin Schneider
Research Manager, Enterprise Software

Martin covers the Enterprise Software marketplace for 451 Research, specializing in areas such as CRM, next-generation application tools and platforms, social business and customer data analytics. His coverage area also includes the enterprise resource planning, supply chain management and workforce management industries, as well as optimization technology and partner relationship management. Martin rejoined 451 Research in January 2012 after previously serving as Senior Analyst, Software Applications at 451 Research from 2004 through 2007. Martin's prior experience includes that of Vice President, Marketing at Basho Technologies and Senior Director, Communications position at SugarCRM, Inc. Martin also held the position of News Editor with CRM Magazine, where he focused on all facets of the CRM landscape, including business intelligence and data integration. He also covered the CRM market as it relates to the retail and consumer packaged goods industry as a reporter with Fairchild Publications. Martin has a degree in English and American Literature, as well as an MA in English Literature from Rutgers University.

Reports by this Analyst

Get Satisfaction eyes branching out from support to broader social business play
MIS Impact Report - October, 2012
The company is looking to build on its strong customer support base into commerce and marketing, but can it effectively migrate toward a broader vision in light of significant competition from established social players?
Has social customer acquisition emerged as a stand-alone market segment?
MIS Spotlight - October, 2012
After major M&A activity, a few startups are still seeing strong growth bridging social media and CRM. Will one emerge as the next big independent social marketing tool, or will M&A be the exit of choice?
ExactTarget moves from email to full-on marketing with Pardot, iGoDigital buys
TDM Deal Analysis - October, 2012
With the acquisition of Pardot, the company adds deep demand generation capability, while iGoDigital brings Web personalization. Is ExactTarget too late to the digital marketing table?
Transverse's activity-based billing tool anticipates the future of payments
MIS Impact Report - October, 2012
The company's billing and invoicing tool is a strong fit for modern cloud-based technology models, as well as other creative pricing models. But is the world ready for a major shift in how we charge for services and products?
Hurting for content in your inbound marketing strategy? Skyword can help
MIS Impact Report - September, 2012
The vendor's SaaS platform helps businesses build buzz-worthy content hubs for inbound marketing and SEO initiatives. But can the packaged product beat out homegrown and free content management approaches?
salesforce.com enhances marketing, community platforms – furthers social-enterprise vision
MIS Impact Report - September, 2012
The company has made impressive gains around mobile access, content sharing and sync, and social communities. Can it align pricing with its continually expanding platforms and available features?
Is Awareness' social profile concept the missing link between SMM and CRM?
MIS Impact Report - September, 2012
Many big vendors are building huge social-marketing platforms, and big enterprises are paying. But, what about the brands that want to go social without the big price tag or technology overhaul?
Coveo turns its content federation and insight platform toward CRM
MIS Impact Report - September, 2012
The company is partnering with salesforce.com to pull data from disparate sources into the UI to better equip sales and support professionals with relevant data around cases and opportunities.
Oracle's recent acquisitions spur shift from CRM to SRM focus
MIS Impact Report - September, 2012
Following sizable investments in the social space, the company is announcing its overall social strategy, including the first Oracle-branded social tools. Does 'social relationship management' have legs as an emerging market?
Adobe aggregates social marketing tools into a more structured product offering
MIS Impact Report - September, 2012
Adobe Social is the product of several components coming together as a full-service social marketing platform. The focus on revenue pull-through and real social media value metrics could be a winner.
HubSpot 3 release signals platform vision for the up-and-coming marketing vendor
MIS Impact Report - September, 2012
The company has tied its disparate content, email and workflow apps into a more unified platform. Its price point and user experience should make every marketing vendor take notice.
Scribe Software targets customer data integration with an MS Dynamics focus
MIS Impact Report - September, 2012
The company has a vision for simple, flexible and real-time data integration in the cloud. It hopes that a wider CRM focus will be the ticket to greater market penetration.
Is InfusionSoft's marketing-focused take on customer lifecycle a fit for SMBs?
MIS Impact Report - August, 2012
The company focuses on SMBs with a mix of lead management, SFA and e-commerce. Is it the right mix to empower the entire SMB revenue cycle?
Can Zafin Labs help make the world's largest banks more customer-centric?
MIS Impact Report - August, 2012
Its technology can modernize the billing and revenue management initiatives of various financial institutions, with little 'rip and replace' needed. But can Zafin Labs unseat some major entrenched players?
Badgeville intensifies B2B 'gamification' play while extending into public networks
MIS Impact Report - August, 2012
The company has partnered with PeopleBrowsr to better enable users to incent customers and gain insight from activity occurring outside a company-owned site. Also, key integrations could embed Badgeville into some of the world's most-used business apps.
Teambox lands more funding – will it be enough to go big in a crowding space?
MIS Impact Report - August, 2012
The company is launching Teambox 4 as the first official product, as paying customers near the 1,000 mark. It hopes that integration with various business apps will be a winning differentiator.
Mattersight rebrands after eLoyalty selloff, focuses on customer analytics
MIS Impact Report - August, 2012
The company, the analytics-focused remainder of the eLoyalty selloff, is looking to rebuild around predictive customer-focused analysis with an eye on unstructured 'big data.' Can it compete against the big dogs of BI?
Google stokes its social marketing flame with Wildfire pickup
TDM Deal Analysis - July, 2012
The latest social marketing acquisition shows that the big tech players are fine paying serious premiums to add social capabilities to their customer-facing portfolios. Can Wildfire make Google+ a hotter social platform?
Twilio looks to enable the modern app – is it the future of communication in the cloud?
MIS Impact Report - July, 2012
The communications API can be used to power all sorts of voice and data-enriched application experiences. But can Twilio cross the developer chasm into more mainstream usage – and huge revenue gains?
AnalyticsIQ moves further from modeling service to software with EmailIQ
MIS Impact Report - July, 2012
The company has amassed an enormous consumer information database and is looking to leverage its data and analytical modeling to enhance mass-marketing campaigns.
Mobile and analytics highlight SAVO's summer release
MIS Impact Report - July, 2012
The company has also separated its applications from its core platform in a move to land more midmarket customers and phased deployments in the enterprise segment.
KANA slices its way into call-center dominance, buying Ciboodle from Sword Group
TDM Deal Analysis - July, 2012
Since being taken private in late 2009, KANA has been acquiring social and analytic capabilities. The Ciboodle purchase also adds deeper process and core support automation.
SugarCRM continues enterprise and global momentum with IBM, focuses on ease of use
MIS Impact Report - July, 2012
The company saw a triple-digit revenue spike in Q1 versus 2011. Is it hitting its stride, or will its enterprise growth come in fits and starts?
Can Convo insert itself into the enterprise social network conversation?
MIS Impact Report - July, 2012
With an innovative take on real-time collaboration inside an enterprise social network, can Convo find a niche among big names like Yammer and Jive?
Want to bring the next big SaaS tool to market? Avangate can help
MIS Impact Report - June, 2012
Founded in 2006, the company has been riding the wave of SaaS – helping small companies get started selling SaaS-based tools, and aiding larger companies in their shift to subscription models.
Tealium believes its marketing focus on tag management will lead to sector dominance
MIS Impact Report - June, 2012
The company believes marketing, not IT, should be managing the code tags on corporate websites. Can its drag-and-drop approach win out?
Startup Crushpath aims to breathe new life into CRM with sales-enablement tool
MIS Impact Report - June, 2012
With a mix of social timeline, demand-generation integration and real-time coaching, the company looks to be the vendor to finally ace social, collaborative selling.
Will PRM or marketing automation be the growth driver for TreeHouse Interactive?
MIS Impact Report - June, 2012
The company has a wide-reaching product set, but its partner relationship management and demand-generation tools best fill market gaps
Can InfoArmy enlist enough soldiers to win the war for crowdsourced corporate data?
MIS Impact Report - June, 2012
The startup is looking to empower sales staff and investors with simple, qualitative reports on big and small companies. Are there enough potential research contributors for InfoArmy to gain critical mass?
Is PaaS all sizzle and no steak, or will profitable models emerge?
MIS Spotlight - June, 2012
While PaaS is emerging as the most dynamic layer in the cloud stack, we have yet to see a large-scale profitable business model emerge. Is this about to change?
SAP's integration of SuccessFactors paints a clearer picture of hybrid cloud vision
MIS Impact Report - June, 2012
The company sees both SuccessFactors' functionality and underlying cloud integration tools as key to building highly mobile, social and analytical next-generation front- and back-office apps.
salesforce.com's new best friend? $689m Buddy Media buy expands social marketing reach
TDM Deal Analysis - June, 2012
The company has been building out a content platform for marketing as B2B and B2C concepts continue to mesh – is Buddy Media the final puzzle piece?
Is Ensighten's 'CMS for Javascript' cloud-based tag management concept a winner?
MIS Impact Report - June, 2012
The company is seeing demand thanks to more complex tagging methods by large website owners, but privacy mandates in the EU could be the core revenue driver.
DotNetNuke socializes its Web content management platform
MIS Impact Report - May, 2012
The open source startup's latest release adds internal collaboration and external community tools. Can DotNetNuke compete with the likes of Adobe and salesforce.com?
Huddle lands $24m funding round to further its social content collaboration vision
MIS Impact Report - May, 2012
As the 'enterprise Dropbox effect' takes hold, the company looks to capitalize on what it sees as a multibillion-dollar market. But will Microsoft take the social collaboration onslaught lying down?
Oracle follows the pack, buys online marketer Vitrue
TDM Deal Analysis - May, 2012
Following in the footsteps of competitors both old and new, Oracle is acquiring online and social media marketing startup Vitrue. The rich premium paid underscores the database giant's desire to become a marketing powerhouse.
Will NetSuite's focus on e-commerce further expand its already-wide SaaS ERP reach?
MIS Impact Report - May, 2012
The company has decoupled its commerce logic from its core UI, allowing customers to build flexible, multichannel e-commerce experiences for B2B or B2C.
HubSpot adds email campaign tools in bid to be full-service marketing automation vendor
MIS Impact Report - May, 2012
The company is looking to help businesses better automate the 'middle of the funnel' with cost-effective email campaign tools – can it disrupt the big email service providers of the world as well as the established marketing players?
Zoho adds WCM play to SMB biz apps portfolio with Zoho Sites, adds social support tools
MIS Impact Report - May, 2012
The company is fleshing out a strong full-service suite of business applications aimed at SMBs. Is Zoho the middle ground between more costly packaged SaaS applications and less mature open source projects?
Adobe makes cloud WEM play with debut of CQ Cloud
MIS Impact Report - May, 2012
The company has revealed a hosted Web content platform, as well as made its CQ Cloud Manager generally available – touting speedy, cost-effective website and digital marketing deployments in the cloud.