The December 12-30 survey of 4,125 primarily North American consumers from 451 Research’s Leading Indicator panel also took a look at payment app preferences and customer satisfaction.
Excerpt of full report:
Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014. A total of 29% of smartphone owners say they’re likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) – a 1 point increase since the previous survey in September and 5 points higher than six months ago.
We asked unlikely users what would drive them to adopt mobile payment apps. Two-thirds (66%) cite as a factor. A total of 35% say they want to , while 26% would use them if it helped
Report details also include:
• Consumer Demand for Mobile Payment Apps
• Competition Among Services
• Customer Satisfaction
• Most Important Factors Among Consumers
• Perceptions of Security
• Encouraging Wider Use of Mobile Payment Apps
• Corporate Market: Mobile Payment Trends
Learn more about Voice of the Connected User Landscape here.