Consumer Mobile Payment Trends: Another Uptick in Demand for Mobile Payments

Consumer interest in mobile payment apps is increasing for the second consecutive survey. We’re also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers.

The December 12-30 survey of 4,125 primarily North American consumers from 451 Research’s Leading Indicator panel also took a look at payment app preferences and customer satisfaction.

Excerpt of full report:

Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014.  A total of 29% of smartphone owners say they‚Äôre likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) ‚Äì a 1 point increase since the previous survey in September and 5 points higher than six months ago.

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Security is Key to Encouraging New Users.  We asked unlikely users what would drive them to adopt mobile payment apps.  Two-thirds (66%) cite Security Against Fraud that is Better Than Traditional Payment Cards as a factor.  A total of 35% say they want to Receive Discounted Offers, while 26% would use them if it helped Avoid Queuing at the Cash Register. 

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Report details also include:

• Consumer Demand for Mobile Payment Apps

• Competition Among Services

• Customer Satisfaction

• Most Important Factors Among Consumers

• Perceptions of Security

• Encouraging Wider Use of Mobile Payment Apps

• Corporate Market: Mobile Payment Trends

Learn more about Voice of the Connected User Landscape here. 

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