VoCUL survey finds original content investment paying off for Netflix and Amazon Video

According to 451's latest Voice of the Connected User Landscape survey, consumers are increasingly paying for three or more streaming video services. 

The survey found that 19% of streaming subscribers are paying for three or more services – up 4 points over the previous year. These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95%) and Amazon Video (82%) then adding a combination of subscription and a-la-carte platforms including Hulu, HBO Now and iTunes.

vocul pr march17
Among all respondents who pay for a streaming service, 79% say they subscribe to Netflix and 53% to Amazon Video. Amazon Video continues to be the growth story, up 5 points over the past year.

Read the full Press Release here. 

19% of streaming subscribers are paying for three or more services – up 4 points over the previous year. These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95%) and Amazon Video (82%) then adding a combination of subscription and a-la-carte platforms including Hulu, HBO Now and iTunes.

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