Introducing Customer Insight: Voice of the Connected User Landscape

Today, we are excited to announce the launch of a new data product offering from 451 Research - Customer Insight: Voice of the Connected User Landscape (VoCUL). 

VoCUL combines 15-plus years of accurately predicting trends on consumer and business technology buying plans from our leading indicator surveys with topical deep dives and segmentation capabilities of our US population representative surveys. The Leading Indicator respondent panel provides a highly accurate view of new and emerging trends in key technology markets. The Representative respondent panel provides a view into how these trends are materializing in the mass market among different segments of the population.

VoCUL answers key questions for service providers, vendors and investors trying to understand trends and disruptions in how consumer and corporate users buy and use technology.

- Who will gain market share, and at the expense of which competitors?
- What will be the key features driving purchasing decisions?
- What will trigger new purchases, and when?
- Which retail channels will end users buy from?
- Which devices and services are capturing the most attention of users?
- Where are the biggest opportunities and threats?
 
451 Research clients can subscribe to five Voice of the Connected User Landscape service lines – Endpoints and IoT, Service Providers, Mobile Enterprise, Mobile Pay and Commerce, and Macroeconomic Outlook – or to individual topic areas.

vocul service lines

Learn more about VoCUL here!
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