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Account-Based Marketing: A Constellation of Multi-Vendor Offerings

Account-based marketing (ABM) used to be something marketers did, not something they bought. Thanks to the confluence of advanced analytics and marketing automation tools, ABM is now an active area of product development for providers.

Join analyst Keith Dawson for this upcoming webinar and learn how account-based marketing (ABM) is taking on new prominence in the marketing technology stack, how ABM has developed into a key methodology for aligning marketing with sales, and how machine learning and predictive analytics power ABM.

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