IoT = IT + OT: Solving the Enterprise IoT Equation

The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale.

Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.

Join 451 Research’s Rich Karpinski, Research Director for Voice of the Enterprise – IoT, to see highlights from this first-ever VotE IoT: OT Stakeholder Perspective survey and learn about:

• How to best work with OT and IT buyers
• The key OT-heavy verticals driving industrial IoT, including manufacturing, utilities, transportation, oil and gas and smart cities
• How to target the very specific OT-centric use cases that are driving IoT deployments and spending in those verticals today – and in the future
• How to position IoT products and services effectively with OT decision-makers – what they want and need from both their IT- and OT-centric vendors
• Where and how OT and IT are collaborating most effectively on IoT – and where and why they are in active conflict (and how you can help)

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Infographic: Changing Information Security Spending Landscape

The Voice of the Enterprise (VotE): Information Security, Budgets and Outlook survey represents the second in-depth look at security budgeting. A year-by-year comparison and predictive look into the future, shows security budgets increasing but also coming under various forms of stress that are currently shifting spending allocations and portend future changes. These shifts are taking the form of increased spending on software- over hardware-based security solutions, opex over capex and endpoint-based solutions over network-based ones. Interested in learning more about Voice of the Enterprise? Download the full infographic, or click here for more information.
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Featured Data: Top three storage pain points for enterprise customers

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Voice of the Enterprise: Storage survey respondents indicate that handling data growth, meeting disaster-recovery requirements and high costs are the top three storage pain points. But other pain points, most notably growth from new applications, are up markedly YoY. Nearly one in five respondents cite managing data stored in third-party cloud environments as a top pain point.

The core challenges in storage are shifting; public cloud is beginning to assume the burden of inexorable data growth, and the emphasis is moving to other areas, such as effectively managing data and storage across both on- and off-premises locations. Organizations are increasingly moving to hybrid cloud environments, bringing new providers into the mix (chiefly public cloud providers). The core role of IT infrastructure managers is shifting away from adding capacity toward more effectively managing it. Some storage managers are now charged with handling an organization's cloud storage capabilities – which is often a steep learning curve, and one that incumbent vendors can help alleviate by adding more comprehensive cloud-based integration to their offerings.

The VotE: Storage, Budgets and Outlook study represents more than 1,000 completed surveys from pre-qualified IT decision-makers about adoption levels of various cloud storage technologies, and the impact of public cloud and SaaS strategies on enterprise storage.

If you're interested in reading more of our research, apply for a trial here.
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