Critical for Black Friday and Cyber Monday: Contextual Commerce is Convenience, Context and Control

Written by: Sheryl Kingstone, Research Vice President & General Manager - VOCUL

The holiday season is right around the corner and so are the notorious shopping holidays of Black Friday and Cyber Monday. According to our Voice of the Connected User Landscape survey, 80% of respondents plan to spend the same as the previous year and the remaining 20% plan to modify their spending. Whether those modifications involve an increase or decrease in spending is difficult to determine based on trends with those respondents being almost evenly split – with 38% expected to spend more than last year and 45% expected to spend less.

With this in mind, we don’t anticipate how much people are spending to be of great interest, but rather where people are buying what they need this holiday season. According to our Global Unified Commerce Forecast, there could be nearly $6 trillion in global digital commerce sales by 2022 up for grabs. That is still a ways away, but digital commerce is still anticipated to dominate holiday spending shopping behavior with 42% of respondents planning to do most of their shopping online rather than in store – a 27% increase in online spending from last year. Additionally, 47% of high-income shoppers will do the majority of their shopping through digital commerce channels.
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Research Team News: New Roles for Seven Key 451 Research Analysts

Our global team of analysts works diligently to provide critical and timely insight into disruptive, innovative technologies and the companies building them out. We appreciate this hard work and are very proud of our analysts when they get to reap the rewards of that work. With that in mind, we are so excited to share that seven key analysts have recently moved to new roles at 451 Research.

Sheryl Kingstone, Matt Aslett and Christian Renaud have been promoted to Research Vice President. 

Together with Nick Patience, Matt will lead the expanded Data, Analytics and AI team. Matt has been with 451 Research nearly 11 years, primarily focusing on data management, data catalogs, business intelligence and analytics, and data science management, but he recently has been spending more of his time on AI. He is widely recognized in the industry, speaking at several industry and client events every year, and was named among the top 200 Thought Leaders in the field of Big Data and Analytics by AnalyticsWeek. 

Sheryl will continue to lead the Customer Experience & Commerce research, and she has also assumed the role of General Manager of Voice of the Connected User Landscape research. Sheryl is known for her expertise in customer experience software markets spanning ad tech, marketing, sales, commerce and service. On top of her regular research and speaking engagements, Sheryl contributes to Smart Customer Service. As the General Manager for Voice of the Connected User Landscape, she leverages her years of survey research experience to drive a significant part of our Customer Insight research.

Christian will lead the 451 Research Internet of Things (IoT) research team. Christian has spearheaded the development of our IoT coverage across all our research products: Market Insight, Technology & Business Insight, Voice of the Enterprise, Voice of the Connected User Landscape and Market Monitor. Examples include the Economics of IoT Technology & Business Insight report, which he worked on with Owen Rogers, and a Market Insight report about the FMCSA Electronic Logging Device (ELD) mandate. He frequently speaks at various events about emerging technology, entrepreneurship and trends. 

Dan Thompson has been promoted to Research Director – Multi-tenant Datacenters. In this new role, Dan will lead the North American MTDC team. Dan has covered multi-tenant datacenter landscapes in Japan, Indonesia, Singapore and Malaysia, as well as parts of the US. He is particularly focused on multi-tenant datacenters that are attempting to move up the stack to offer additional services beyond colocation and connectivity, including disaster recovery, security and cloud. Not only has Dan proven himself as a great analyst, but he has also been an important mentor within the organization. 

Newly promoted to Research Director, Jordan McKee leads our Customer Experience & Commerce coverage. Jordan is well known for his research focused on digital transformation across the commerce value chain, emphasizing major trends impacting retail, payment networks, payment processors and point-of-sale providers. Jordan regularly speaks at industry events and engages with the media, and he was listed on the Electronic Transactions Association's Forty Under 40 list for 2018.

Pat Daly and Teddy Miller have been promoted to Analyst. Pat has been a key member of both the Information Security and IoT teams. Pat is an alumnus of our first Research Associate class and progressed rapidly through the development model. Pat has established himself as the go-to analyst for insights on IoT security, including the protection of critical infrastructure, transportation and medical devices. He recently contributed to the Market Insight report covering the DUO Security acquisition.

Starting as an intern at 451 Research, Teddy has become a key member of the Multi-tenant Datacenter team with his coverage of the Chinese datacenter market. Teddy has made it possible for us to expand our coverage of this market and maintain our granular understanding of it as seen in his Market Map reports.  

Congratulations Matt, Sheryl, Christian, Dan, Jordan, Pat and Teddy! Thank you – to all our analysts – for their hard work. If you would like to explore their available research further, either log in to the Research Dashboard or apply for trial access.

Together with Nick Patience, Matt will lead the expanded Data, Analytics and AI team. Matt has been with 451 Research nearly 11 years, primarily focusing on data management, data catalogs, business intelligence and analytics, and data science management, but he recently has been spending more of his time on AI. He is widely recognized in the industry, speaking at several industry and client events every year, and was named among the top 200 Thought Leaders in the field of Big Data and Analytics by AnalyticsWeek. 

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