Business Software Spending Outlook: Strongest Outlook in Six Years

The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years.

The January 11-31 survey finds spending increases across nearly all software categories – led by upticks for BI, Digital Marketing, B2B and CRM.

A total of 904 respondents from 451 Research’s Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

Excerpt of full report:

Software Spending Outlook: Next 90 Days. A total of 18% of corporate respondents say their company will spend more on software over the next 90 days ‚Äì up 5 points from the previous survey in October.  Only 11% say less ‚Äì which is also 5 points improved over previously.

soft spend 2.27.17
As the above chart shows, this the first business software spending improvement in three quarters, and the 10 point upswing is tied with January 2014 as the largest quarterly increase of the past six years.

Digital Marketing Technology Vendors. Microsoft (30%) remains the leading vendor companies say they are using (or plan to use) for digital marketing technology – up 7 points from January 2016. Salesforce (27%; down 2 points) comes in second, closely followed by Adobe (26%; up 7 points).

dig mkt 2.27.17
Report details also include:
• Overall Software Spending
• Capital Budget Trends
• Reasons Behind Spending
• Individual Software Categories, including CRM, BI, B2B, Digital Marketing Technology, Database, and Security, among others
• Digital Marketing Technology

Learn more about Voice of the Connected User Landscape here.
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451 Research Analysts and Industry Experts to Tackle Business Disruption in the Age of Cloud at HCTS 2016

Aneesh Chopra, former CTO of the US, to discuss growth for entrepreneurs and innovators

451 Research will tackle the topic of business disruption in the age of cloud at the 12th annual Hosting + Cloud Transformation Summit (HCTS), Las Vegas, September 19-21. The premier forum for executives in hosting, cloud computing, datacenter and Internet infrastructure, 451 Research will host 500 senior-level IT executives, decision makers, vendors and investors at this year’s event.
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Aneesh Chopra, first CTO for the United States, added to #451HCTS agenda

451 Research is excited to announce that Aneesh Chopra will be our guest speaker at this year’s Hosting + Cloud Transformation Summit. During his tenure as the first-ever chief technology officer for the United States, Aneesh was a vital asset to the President. He designed the National Wireless Initiative, helped launch Startup America, and executed an "open innovation" strategy focused on better public-private collaboration.

Chopra is the cofounder and executive vice president of Hunch Analytics, a “hatchery” incubating ideas that improve the productivity of health and education markets, including NavHealth, an open data intelligence service. He serves as a member of the council on Virginia’s Future, and in 2015, served as the inaugural Walter Shorenstein Media and Democracy Fellow at Harvard’s Kennedy School of Government. In 2011, Chopra was named to Modern Healthcare's list of the “100 Most Influential People in Healthcare” and in 2008, to Government Technology magazine's “Top 25” in their Doers, Dreamers, and Drivers issue. He is a senior advisor to The Advisory Board Company, a health-care consultancy, and to Albright Stonebridge Group, a premier strategic advisory and commercial diplomacy firm.
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451 Research Analysts and Industry Experts to Tackle Business Disruption in the Age of Cloud at the upcoming Hosting + Cloud Transformation Summit

What: Hosting + Cloud Transformation Summit

Where: Bellagio Resort & Hotel, Las Vegas

When: September 19-21, 2016

451 Research Analysts and Industry Experts to Tackle Business Disruption in the Age of Cloud at the upcoming Hosting + Cloud Transformation Summit

At HCTS, join over 500 corporate leaders, industry visionaries, IT practitioners, and financial professionals as they learn, network and map out strategies for today's rapidly changing IT landscape.
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Adapting to an ever-evolving business landscape

In an exclusive interview with EM360, Brett Azuma, senior vice president, 451 Research says business is going through a new evolutionary phase.

“Enterprises are evolving to a new competitive framework,” says Azuma. “Things such as agility, adaptability and analytics are becoming key measures of competition.”

Companies which can provide services to these new types of enterprises have a unique opportunity to become an integral part of their operation, he says.

However, there are challenges in doing this, as Azuma explains in the interview.

You can listen to the podcast here. 
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