Prepping for HCTS – Q&A with Research Director Owen Rogers

You may recognize our next speaker from when he sported a cloud print suit last year. Owen Rogers is Research Director of the Digital Economics Unit at 451 Research, which helps customers understand the economics behind digital and cloud technologies, so they can make informed choices.

Q: What did you discuss last year?
A: Last year I discussed how cloud pricing was coming down, but cheaper providers weren’t necessarily winning market share as a result. For me, this indicated a value-driven market where enterprises are willing to pay more for products that better suit their needs, but naturally want to squeeze every penny once their requirements are met.

Q: What was your biggest take away from last year’s HCTS?
A: My biggest take away from last year is that service providers need to be better at adding and communicating value, as infrastructure becomes increasingly commoditized and enterprises look up the stack.

Q: What will you be discussing in this session?
A: In my session, “Winning at Every Stage of the Cloud Journey,” I will be looking at how services providers can add value at every step of the enterprise cloud journey. One way they can is through managed services, particularly when clients are leveraging a multi-cloud environment. According to our Voice of the Service Provider survey, in addition to the services being offered like backup/dr, security and managed hosting, many customers revealed several pain points they are looking to service providers to solve (see Figure 3 from the survey results). Additionally, being able to address these pain points could be a key differentiator between the service providers and their competition.
Voice of the Service Provider Figure 3 2018Any attendee can also ask me about my expert sunburn avoidance techniques at any time during the Summit.

Q: Why should HCTS attendees find this session valuable/what can they hope to gain?
A: I’d like to think attendees will leave my session with ideas for new products to add to their portfolios and new opportunities to add value. My session will identify which of products are most likely to derive greater margins.

Q: Why are you excited to attend this year’s HCTS?
A: The Crabcake Benedict in Café Bellagio is exquisite. Also, the lounge at the airport has a fantastic gruyere-based soup.

We are excited to have Owen back to Las Vegas for HCTS, which will be held at the Bellagio in Las Vegas, September 24-26. Register for HCTS 2018 to hear all the speakers you have met thus far in our ongoing series, including the previous Q&A with Andy Lawrence.
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The cloud transformation journey: Great expectations lead to a brave new world

It's easy to think of cloud adoption as a one-time event – you choose a cloud and you consume that cloud, and the rest is history – but realistically, for most enterprises this is an incremental and iterative process. Traditional refresh cycles drive periodic purchases of new hardware and updates of software – for cloud, rapidly growing feature sets and on-demand consumption require frequent reassessment of the venues and technologies that best meet changing enterprise needs. No one wants to move providers all the time – enterprises naturally try and optimize what they already have; providers that are best at accommodating them are likely to have the most loyal customers.

Our cloud transformation journey model shows the enterprise cloud cost experience over time. We identify the cycle of cloud consumption – migration and implementation, cost-savings and cost-increases, governance and optimization, and transformative value. The ups and downs of this experience and the time required to realize value vary by company and by application; with experience and automation, the amplitude of the curve flattens and the time to value shortens. And then it starts all over again. It represents the costs payable at each stage of the enterprise journey to value-adding 'utility' IT. Read the full report here.

The Cloud Transformation Jorney
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Webinar July 20th: The Economics of Serverless Computing

Serverless is more than just hype; it has the potential to revolutionize the way we develop, build and operate applications in the cloud. Understanding the economics of serverless technology is vital to understanding its role in the world and its longer-term potential to disrupt the industry. In this webinar, Owen Rogers, Research Director for Digital Economics at 451 Research, will review these economics, pit the TCO of serverless against traditional virtual machines and containers, and compare pricing across the big four providers, namely AWS, Google, IBM and Microsoft.

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451 Research Finds OpenStack and Commercial Private Clouds Can Beat Public Cloud on Cost – But Only at Scale

In the latest Cloud Price Index, 451 Research analyzes the costs associated with using various cloud options to determine when it becomes better value to use a self-managed private cloud instead of public or managed cloud services. Now, for the first time, cloud buyers and vendors have transparency into a complex pricing model that takes into consideration the major factors impacting total cost of ownership (TCO), including salaries and workload requirements.

451 Research finds that because of the prevalence of suitably qualified administrators, commercial private cloud offerings such as VMware and Microsoft currently offer a lower TCO when labor efficiency is below 400 virtual machines managed per engineer. But where labor efficiency is greater than this, OpenStack becomes more financially attractive. In fact, past this tipping point, all private cloud options are cheaper than both public cloud and managed private cloud options.
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Cloud and the Global Opportunity - Q2 Findings from the Cloud Price Index

Imagine you decided to launch a cloud service today. You face no restrictions on geography and no restrictions on what IaaS you would offer. Where would you host your services, and what services would you offer to that market?

During this webinar, Dr. Owen Rogers, Research Director for Digital Economics, will present Q2 findings from the 451 Research Cloud Price Index and discuss how the data can help end users choose a best execution venue for their workload.

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