HCTS 2019: Digital Transformation? More like Digital Revolution

It is that time of year again – registration for our 2019 Hosting & Cloud Transformation Summit (HCTS) is now open! Our 15th annual Summit will be held at ARIA Las Vegas, September 23-25, 2019.

Fifteen years of holding an event of this magnitude is no small thing – and neither is the theme our analysts chose for this year: Empowering the Digital Revolution. We will welcome our analysts and hosting, cloud, datacenter and managed services industry experts to our main stage at ARIA Las Vegas to discuss how the same blueprint that propelled technology companies to become the most valuable corporations in the world will also guide other, less tech-focused, organizations toward similar success. The success or failure for many of these organizations will depend on aid from service providers.

Regardless of where they came from or how long they have been around, all organizations will succeed or fail in this transformation based on their ability to embrace change in an era of unprecedented IT innovation by technologies – such as artificial intelligence (AI) and machine learning (ML), the Internet of Things (IoT) and edge computing, and DevOps and containers – and many won’t have the in-house manpower or resources to adjust quickly. This is where service providers will play a critical role. They will be in a key position to ease that transition with tools and services to manage infrastructure on a subscription basis to aid these companies.

Figure 1 (from left to right) Mark Rice, General Manager of Services Partners at Microsoft; Kelly Hartman, Global Head of the AWS Partner Network at AWS; Daijiang (DA) Han, Head of Global Strategic Alliances at Alibaba Cloud; and Al Sadowski, Research Vice President at 451 Research presenting at HCTS 2018Figure 1 (from left to right) Mark Rice, General Manager of Services Partners at Microsoft; Kelly Hartman, Global Head of the AWS Partner Network at AWS; Daijiang (DA) Han, Head of Global Strategic Alliances at Alibaba Cloud; and Al Sadowski, Research Vice President at 451 Research presenting at HCTS 2018HCTS 2019 will bring top executives alongside our analysts to share key insights on how they plan to leverage service providers to manage cloud infrastructure and leverage security, networking, IoT and colocation services to name a few. Our presenters will also revive previous conversations about partnering with hyperscalers – much like during Research Vice President Al Sadowski’s session that brought executives from Alibaba, AWS and Microsoft to the same stage at a technology event for the first time (Figure 1) – and about how to be more inclusive in the technology industry – much like during our panel with our partners from Women in Cloud and Research Vice Presidents Kelly Morgan and Melanie Posey.

We will post updates between now and September announcing speakers, speaking sessions and sponsors. Until then, register today to get an early bird rate for HCTS 2019, and let us know on Twitter about your favorite HCTS moment from the past 15 years with the hashtag #451HCTS. We look forward to seeing you at HCTS 2019!
HCTS 2019 will bring top executives alongside our analysts to share key insights on how they plan to leverage service providers to manage cloud infrastructure and leverage security, networking, IoT and colocation services to name a few. Our presenters will also revive previous conversations about partnering with hyperscalers – much like during Research Vice President Al Sadowski’s session that brought executives from Alibaba, AWS and Microsoft to the same stage at a technology event for the first time (Figure 1) – and about how to be more inclusive in the technology industry – much like during our panel with our partners from Women in Cloud and Research 
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Webinar - Service Provider Differentiation Strategies and Vendor Partner Preferences

The Service Provider Differentiation Strategies and Vendor Partner Preferences webinar will be held November 1, 2018, at 11:00 am ET. After that date, the recording will be available below.

Service Providers are no longer just purveyors of compute and storage; they are now seen as partners for services beyond basic infrastructure and key allies in hybrid architectures. As such, vendors are now paying more attention to this increasingly important buying center.

451 Research launched Voice of the Service Provider to both qualify and quantify buying behaviors, business drivers and strategic priorities for the expanding universe of public cloud providers, hosters, MSPs, Telcos, Systems Integrators, SaaS companies, and Colos.

Join 451 Research’s Al Sadowski, Research Vice President for Voice of the Service Provider, to see highlights from the Voice of the Service Provider Q2 2018 survey – Differentiation & Vendor Selection, and learn:

  • Competitive differentiation approaches
  • Top verticals currently served and where growth is expected
  • The role of the Hyperscaler as supplier, strategic partner, AND foe
  • Preferred vendor attributes for compute, storage, colocation
  • Service provider’s top reasons for joining hardware and software vendor partner programs
  • Procurement and sparing strategies

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Webinar: Service Provider infrastructure evolution trends

Service Providers are no longer just purveyors of compute and storage; they are now seen as partners for services beyond basic infrastructure and key allies in hybrid architectures. As such, vendors are now paying more attention to this increasingly important buying center.

451 Research launched Voice of the Service Provider to both qualify and quantify buying behaviors, business drivers and strategic priorities for the expanding universe of public cloud providers, hosters, MSPs, Telcos, Systems Integrators, SaaS companies, and Colos.

Join 451 Research’s Al Sadowski, Research Vice President for Voice of the Service Provider, to see highlights from the inaugural Voice of the Service Provider Q1 2018 survey, and learn: 

  • The top service providers pain points
  • Which architectures service providers will use next for compute, storage, and networking
  • The areas where service providers are expanding services geographically 
  • The resources service providers turn to when they run out of datacenter floor space or power
  • How service providers leverage emerging technologies like GPUs, Blockchain, machine learning/AI, Microservices, and IoT
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Datacenter Transformation Vendor Window: CyrusOne, Equinix earn top ratings

Combining a proprietary panel of more than 50,000 senior IT buyers with our robust data-collection methodologies, 451 Research's Voice of the Enterprise: Datacenter Transformation tracks and analyzes the disruption occurring in the market today and exposes the major opportunities for enterprises, IT vendors, suppliers and investors.

The latest release includes the 451 Research Vendor Window, which plots enterprise adoption as well as Promise and Fullfillment indices that compare vendors' effectiveness at both marketing and execution. The Vendor Promise Index is designed to measure the perception of a vendor prior to purchase, while the Vendor Fulfillment Index is designed as a measure of execution effectiveness around service delivery and product performance post implementation. The study also looks at IT infrastructure and datacenter facility spending trends, datacenter building plans and workload deployment locations.

3.7.2017 data blog post
We saw relatively high overall satisfaction reported by organizations that use colocation services. Whereas colocation is seen by some as the first logical step to full-blown cloud migration, these high ratings captured across the entire sample could further preserve a near-traditional IT ecosystem environment across the data center market, at least for the foreseeable future.

Within those colocation vendor ratings, CyrusOne, Digital Realty Trust, Equinix and CenturyLink all received above-average ratings by customers both prior to purchase and after implementation. This is a challenging market fraught with fragmentation, but leaders in the space (including the aforementioned vendors) are delivering in accordance with customer expectations, particularly for reliability, uptime, network performance, and connectivity options.

Learn more about Voice of the Enterprise here. 
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Introducing Customer Insight: Voice of the Connected User Landscape

Today, we are excited to announce the launch of a new data product offering from 451 Research - Customer Insight: Voice of the Connected User Landscape (VoCUL). 

VoCUL combines 15-plus years of accurately predicting trends on consumer and business technology buying plans from our leading indicator surveys with topical deep dives and segmentation capabilities of our US population representative surveys. The Leading Indicator respondent panel provides a highly accurate view of new and emerging trends in key technology markets. The Representative respondent panel provides a view into how these trends are materializing in the mass market among different segments of the population.

VoCUL answers key questions for service providers, vendors and investors trying to understand trends and disruptions in how consumer and corporate users buy and use technology.

- Who will gain market share, and at the expense of which competitors?
- What will be the key features driving purchasing decisions?
- What will trigger new purchases, and when?
- Which retail channels will end users buy from?
- Which devices and services are capturing the most attention of users?
- Where are the biggest opportunities and threats?
 
451 Research clients can subscribe to five Voice of the Connected User Landscape service lines – Endpoints and IoT, Service Providers, Mobile Enterprise, Mobile Pay and Commerce, and Macroeconomic Outlook – or to individual topic areas.

vocul service lines

Learn more about VoCUL here!
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