How pricey are the hyperscalers' Internet of Things offerings?

Lead Researchers: Owen Rogers, Research Director - Digital Economics Unit, and Christian Renaud, Research Director - Internet of Things

451 Research recently published its Technology & Business Insight: The Economics of IoT report, which compared the pricing models and costs of the cloud IoT offerings of three leading hyperscalers – AWS, Google and Microsoft. 451 Research Voice of the Enterprise IoT survey respondents identify these three large public cloud providers as the leading IoT platform vendors.

To discover these results was no simple task. Costs related to AWS IoT Core, Google IoT Core and Microsoft Azure IoT Hub are structured so differently that manual cost comparisons are almost impossible. Even where pricing models appear simple, subtle differences can have significant cost implications.

For instance, one hidden element that affects cost is that each provider has its own definition of what constitutes a message. Some IoT platforms do not charge for 'keep alive' messages of just a few bytes, while others do. In fact, some cloud providers round up small messages such as this to the nearest kilobyte. This results in a 64-byte 'ping' message being charged for 17 times the capacity.

To account for these differences and complete their analysis effectively, the analysts carefully identified nine pricing parameters that have a bearing on the cost of the hyperscaler cloud IoT platforms. The parameters still led to millions of permutations where one provider would be more cost-effective than the next. The only approach was to price all possible combinations and understand the differences using machine-learning techniques.

The analysts constructed a Python simulation that performed 10 million comparisons of US pricing. Each simulated scenario had a randomly selected configuration of the nine price-impacting parameters. Resulting data was then fed into an analytics platform that produced a Chi-square automatic interaction detection (CHAID) decision tree. The tree revealed which combinations of the parameters drove which provider (AWS, Google or Microsoft) to be the cheapest with a predictive strength of 96%.

Overall, the 451 Research Digital Economics Unit's methodology deduced that Microsoft Azure is the cheapest at scale, but AWS is the least expensive IoT provider for deployments of less than 20,000 devices that each send an average of three messages or fewer at under 6KB a minute. Google was not found to be exclusively the cheapest in any scenario.

To learn more about what factors drive the cloud-related costs of Internet of Things deployments, and in which scenarios each cloud provider has a cost advantage, register below for our webinar on June 13 at 1:00 pm ET.

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IoT = IT + OT: Solving the Enterprise IoT Equation

The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale.

Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.

Join 451 Research’s Rich Karpinski, Research Director for Voice of the Enterprise – IoT, to see highlights from this first-ever VotE IoT: OT Stakeholder Perspective survey and learn about:

• How to best work with OT and IT buyers
• The key OT-heavy verticals driving industrial IoT, including manufacturing, utilities, transportation, oil and gas and smart cities
• How to target the very specific OT-centric use cases that are driving IoT deployments and spending in those verticals today – and in the future
• How to position IoT products and services effectively with OT decision-makers – what they want and need from both their IT- and OT-centric vendors
• Where and how OT and IT are collaborating most effectively on IoT – and where and why they are in active conflict (and how you can help)

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IoT's Growing Influence in Healthcare

The ability to remotely connect and collect data, coupled with the immediacy, breadth and depth of the insights generated by all that data, will impact healthcare over the next 12-24 months, greatly influencing payers, providers and patients alike, as all three seek better experiences, more proactive treatments and lower costs. Join John Spooner, Senior Analyst for Internet of Things, as he discusses his perspectives from HIMSS18 and beyond, including views on the overall status of healthcare digital transformation and its impact on payers, providers and patients as well as semiconductors, devices, infrastructure, applications and platforms that serve them.

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2018 Tech M&A Outlook

After accurately forecasting a slowdown in tech M&A last year, senior investment bankers are expecting a rebound in dealmaking in 2018. As they looked at their current pipeline for the coming year, nearly seven out of 10 respondents (69%) to the annual 451 Research Tech Banking Outlook Survey said it is fuller now than it was a year ago, on a dollar basis. The outlook for 2018 is more in line with typical forecasts than last year's survey, when a post-recession low of just half of the bankers indicated fuller pipelines.

To help you navigate this changing M&A landscape, join Brenon Daly, 451 Research’s Director of Financials, for a look ahead to activity in 2018. Drawing on data and insight from across 451 Research, our annual Tech M&A Outlook webinar will highlight specific trends in key enterprise IT markets – including information security, software, mobility and IoT -- that will shape dealflow and valuations in the coming year. Reserve your spot!


Banker pipeline 2018 copy
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Smart Home and ISP Trends: Smart Home Market Gaining Steam

Adoption of connected smart home products continues to grow at a steady clip. Could the emerging smart speaker category – led by Amazon Echo and just-released Google Home – accelerate the momentum in this space?

Our October survey of 2,051 North American consumers takes a look at buying intentions for voice-activated smart speakers from Google and Amazon, along with other key trends in the smart home market – including the most popular types of connected devices and how users are interacting with their smart home.

The survey also looked at the Internet Service Provider (ISP) industry in terms of satisfaction, biggest problems and customer loyalty.

Excerpt of Full Report:

Steady Growth for Smart Home Tech. The overall smart home market has grown steadily over the past year ‚Äì with a quarter of all respondents (25%) now saying they have at least one type of smart home device. This is up nearly 5 points since our October 2015 survey. 

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Connected Devices – Planned First Time Usage. Nearly half (47%) say they’ll purchase a Smart Thermostat for the first time. Smart Outdoor Cameras (39%) is second, while Smart Lighting (33%) and Indoor Cameras (30%) are third and fourth respectively.

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Report details also include:
• Are Smart Speakers The Next Big Thing?
• Steady Growth for Smart Home Tech
• A Closer Look at Smart Indoor Cameras
• Smart Home Retailers
• Future Smart Home Trends
• Competition Among Internet Service Providers

Learn more about Voice of the Connected User Landscape here. 

Report details also include:

¬∑         Are Smart Speakers The Next Big Thing?

¬∑         Steady Growth for Smart Home Tech

¬∑         A Closer Look at Smart Indoor Cameras

¬∑         Smart Home Retailers

¬∑         Future Smart Home Trends

¬∑         Competition Among Internet Service Providers

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