Research Team News: New Roles for Seven Key 451 Research Analysts

Our global team of analysts works diligently to provide critical and timely insight into disruptive, innovative technologies and the companies building them out. We appreciate this hard work and are very proud of our analysts when they get to reap the rewards of that work. With that in mind, we are so excited to share that seven key analysts have recently moved to new roles at 451 Research.

Sheryl Kingstone, Matt Aslett and Christian Renaud have been promoted to Research Vice President. 

Together with Nick Patience, Matt will lead the expanded Data, Analytics and AI team. Matt has been with 451 Research nearly 11 years, primarily focusing on data management, data catalogs, business intelligence and analytics, and data science management, but he recently has been spending more of his time on AI. He is widely recognized in the industry, speaking at several industry and client events every year, and was named among the top 200 Thought Leaders in the field of Big Data and Analytics by AnalyticsWeek. 

Sheryl will continue to lead the Customer Experience & Commerce research, and she has also assumed the role of General Manager of Voice of the Connected User Landscape research. Sheryl is known for her expertise in customer experience software markets spanning ad tech, marketing, sales, commerce and service. On top of her regular research and speaking engagements, Sheryl contributes to Smart Customer Service. As the General Manager for Voice of the Connected User Landscape, she leverages her years of survey research experience to drive a significant part of our Customer Insight research.

Christian will lead the 451 Research Internet of Things (IoT) research team. Christian has spearheaded the development of our IoT coverage across all our research products: Market Insight, Technology & Business Insight, Voice of the Enterprise, Voice of the Connected User Landscape and Market Monitor. Examples include the Economics of IoT Technology & Business Insight report, which he worked on with Owen Rogers, and a Market Insight report about the FMCSA Electronic Logging Device (ELD) mandate. He frequently speaks at various events about emerging technology, entrepreneurship and trends. 

Dan Thompson has been promoted to Research Director – Multi-tenant Datacenters. In this new role, Dan will lead the North American MTDC team. Dan has covered multi-tenant datacenter landscapes in Japan, Indonesia, Singapore and Malaysia, as well as parts of the US. He is particularly focused on multi-tenant datacenters that are attempting to move up the stack to offer additional services beyond colocation and connectivity, including disaster recovery, security and cloud. Not only has Dan proven himself as a great analyst, but he has also been an important mentor within the organization. 

Newly promoted to Research Director, Jordan McKee leads our Customer Experience & Commerce coverage. Jordan is well known for his research focused on digital transformation across the commerce value chain, emphasizing major trends impacting retail, payment networks, payment processors and point-of-sale providers. Jordan regularly speaks at industry events and engages with the media, and he was listed on the Electronic Transactions Association's Forty Under 40 list for 2018.

Pat Daly and Teddy Miller have been promoted to Analyst. Pat has been a key member of both the Information Security and IoT teams. Pat is an alumnus of our first Research Associate class and progressed rapidly through the development model. Pat has established himself as the go-to analyst for insights on IoT security, including the protection of critical infrastructure, transportation and medical devices. He recently contributed to the Market Insight report covering the DUO Security acquisition.

Starting as an intern at 451 Research, Teddy has become a key member of the Multi-tenant Datacenter team with his coverage of the Chinese datacenter market. Teddy has made it possible for us to expand our coverage of this market and maintain our granular understanding of it as seen in his Market Map reports.  

Congratulations Matt, Sheryl, Christian, Dan, Jordan, Pat and Teddy! Thank you – to all our analysts – for their hard work. If you would like to explore their available research further, either log in to the Research Dashboard or apply for trial access.

Together with Nick Patience, Matt will lead the expanded Data, Analytics and AI team. Matt has been with 451 Research nearly 11 years, primarily focusing on data management, data catalogs, business intelligence and analytics, and data science management, but he recently has been spending more of his time on AI. He is widely recognized in the industry, speaking at several industry and client events every year, and was named among the top 200 Thought Leaders in the field of Big Data and Analytics by AnalyticsWeek. 

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Congratulations Ian Hughes: Doctor IoT!

Last week, 451 Research’s senior analyst for the Internet of Things Ian Hughes was honored with an honorary degree of Doctor of Technology from Solent University.

ian hughes blog imageIn many ways, such an honor was inevitable for Ian, at least in our not-so-humble opinion. With 30 years of experience in the industry, Ian has served as an emerging technologies developer, software engineer, cross-industry app developer and a video game programmer before joining the 451 Research family. He has numerous patents to his name including virtual sporting event simulations, activity tracking and location-based services.

Most notably, Ian became an entrepreneur in 2009 when he started his Feeding Edge. During this time, he regularly appeared as “Super Geek” on the UK children’s program “The Cool Stuff Collective,” built virtual multi-user training hospitals and wrote a regular technology column for a fashion magazine. If you are familiar with Ian on social media, you know he also published two sci-fi novels under his online name Epredator.

Ian has been a familiar face at Solent University for years, hosting speaking engagements for students and faculty about Augmented and Virtual Reality for business and industrial usage as well as the gaming industry – his first love. He also chairs the BCS Animation and Games specialist group at the university and is a STEMnet ambassador. We couldn’t be more proud of our “Dr. IoT” and hope you join us in congratulating him!

Ian’s most recent work at 451 Research include a Technology & Business Insight report entitled “Exploring Industrial Internet of Things Adoption Rates and Maturity Across Industry Types,” a webinar on the same topic which can be accessed on our blog and numerous Market Insight reports tackling many areas of the IoT space. Be sure to also check out his interview with Solent University.
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How pricey are the hyperscalers' Internet of Things offerings?

Lead Researchers: Owen Rogers, Research Director - Digital Economics Unit, and Christian Renaud, Research Director - Internet of Things

451 Research recently published its Technology & Business Insight: The Economics of IoT report, which compared the pricing models and costs of the cloud IoT offerings of three leading hyperscalers – AWS, Google and Microsoft. 451 Research Voice of the Enterprise IoT survey respondents identify these three large public cloud providers as the leading IoT platform vendors.

To discover these results was no simple task. Costs related to AWS IoT Core, Google IoT Core and Microsoft Azure IoT Hub are structured so differently that manual cost comparisons are almost impossible. Even where pricing models appear simple, subtle differences can have significant cost implications.

For instance, one hidden element that affects cost is that each provider has its own definition of what constitutes a message. Some IoT platforms do not charge for 'keep alive' messages of just a few bytes, while others do. In fact, some cloud providers round up small messages such as this to the nearest kilobyte. This results in a 64-byte 'ping' message being charged for 17 times the capacity.

To account for these differences and complete their analysis effectively, the analysts carefully identified nine pricing parameters that have a bearing on the cost of the hyperscaler cloud IoT platforms. The parameters still led to millions of permutations where one provider would be more cost-effective than the next. The only approach was to price all possible combinations and understand the differences using machine-learning techniques.

The analysts constructed a Python simulation that performed 10 million comparisons of US pricing. Each simulated scenario had a randomly selected configuration of the nine price-impacting parameters. Resulting data was then fed into an analytics platform that produced a Chi-square automatic interaction detection (CHAID) decision tree. The tree revealed which combinations of the parameters drove which provider (AWS, Google or Microsoft) to be the cheapest with a predictive strength of 96%.

Overall, the 451 Research Digital Economics Unit's methodology deduced that Microsoft Azure is the cheapest at scale, but AWS is the least expensive IoT provider for deployments of less than 20,000 devices that each send an average of three messages or fewer at under 6KB a minute. Google was not found to be exclusively the cheapest in any scenario.

To learn more about what factors drive the cloud-related costs of Internet of Things deployments, and in which scenarios each cloud provider has a cost advantage, register below for our webinar on June 13 at 1:00 pm ET.

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IoT = IT + OT: Solving the Enterprise IoT Equation

The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale.

Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.

Join 451 Research’s Rich Karpinski, Research Director for Voice of the Enterprise – IoT, to see highlights from this first-ever VotE IoT: OT Stakeholder Perspective survey and learn about:

• How to best work with OT and IT buyers
• The key OT-heavy verticals driving industrial IoT, including manufacturing, utilities, transportation, oil and gas and smart cities
• How to target the very specific OT-centric use cases that are driving IoT deployments and spending in those verticals today – and in the future
• How to position IoT products and services effectively with OT decision-makers – what they want and need from both their IT- and OT-centric vendors
• Where and how OT and IT are collaborating most effectively on IoT – and where and why they are in active conflict (and how you can help)

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IoT's Growing Influence in Healthcare

The ability to remotely connect and collect data, coupled with the immediacy, breadth and depth of the insights generated by all that data, will impact healthcare over the next 12-24 months, greatly influencing payers, providers and patients alike, as all three seek better experiences, more proactive treatments and lower costs. Join John Spooner, Senior Analyst for Internet of Things, as he discusses his perspectives from HIMSS18 and beyond, including views on the overall status of healthcare digital transformation and its impact on payers, providers and patients as well as semiconductors, devices, infrastructure, applications and platforms that serve them.

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