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Consumer Mobile Payment Trends: Another Uptick in Demand for Mobile Payments

Consumer interest in mobile payment apps is increasing for the second consecutive survey. We’re also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers.

The December 12-30 survey of 4,125 primarily North American consumers from 451 Research’s Leading Indicator panel also took a look at payment app preferences and customer satisfaction.

Excerpt of full report:

Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014.  A total of 29% of smartphone owners say they’re likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) – a 1 point increase since the previous survey in September and 5 points higher than six months ago.

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Security is Key to Encouraging New Users.  We asked unlikely users what would drive them to adopt mobile payment apps.  Two-thirds (66%) cite Security Against Fraud that is Better Than Traditional Payment Cards as a factor.  A total of 35% say they want to Receive Discounted Offers, while 26% would use them if it helped Avoid Queuing at the Cash Register. 

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Report details also include:

Consumer Demand for Mobile Payment Apps

Competition Among Services

Customer Satisfaction

Most Important Factors Among Consumers

Perceptions of Security

Encouraging Wider Use of Mobile Payment Apps

Corporate Market: Mobile Payment Trends

Learn more about Voice of the Connected User Landscape here. 

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Consumer Tablet and PC Demand Trends: No Holiday Bump for Tablet and PC Buying

Consumer tablet demand has steadily declined in recent years. A recent Voice of the Connected User Landscape survey shows further challenges as the holiday season failed to provide the typical bump in tablet buying.

Apple and Microsoft are focusing on high-end ‘Pro’ tablets, while Samsung continues to offer a wide range of price points and screens sizes. For Amazon, the focus has been on lower-cost tablets that leverage the company’s large ecosystem.

A November survey of 2,257 primarily North American respondents from 451 Research’s Leading Indicator panel focused on how these strategies are translating to consumer demand and customer satisfaction. The survey also took a look at the PC market, including Microsoft’s upgraded Surface Book.

Overall Tablet Demand. The tablet market continues to struggle despite the holiday season. Less than one-in-ten (8%) respondents now say they plan on purchasing a tablet in the next 6 months. As the following chart shows, this is the weakest November reading for tablet buying in the past five years:

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While previous November surveys have typically shown a holiday bump in consumer tablet demand, the overall trend has been negative – with each successive year since 2011 coming in lower than the previous one.

Microsoft Surface Book. Interest among respondents in the updated 2-in-1 Surface Book laptop (1% Very Likely, 6% Somewhat) is weaker compared to November 2015 when we asked about interest in the original Surface Book after it had been announced (3% Very Likely, 12% Somewhat). This is not surprising as the newest model received only graphics and battery life upgrades compared to the original model.  

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Learn more about Voice of the Connected User Landscape here. 
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Today 65% of Enterprises Already Using Internet of Things; Business Value found in Optimizing Operations and Reducing Risk

Utilities and Manufacturing lead IoT usage. Datacenter Equipment, Cameras and Surveillance, Smartphones, and Connected Buildings Lead IoT Endpoints

451 Research’s inaugural Voice of the Enterprise
: Internet of Things (IoT) quarterly study reveals that despite the relatively recent emergence of the term “IoT”, 65% of respondent organizations currently collect data from equipment, devices or other connected endpoints and use that data for a business purpose.
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IoT: A Look Back at 2015, a Look Forward into 2016 and Beyond

The Internet of Things (IoT) is the interconnected set of intelligent devices and objects designed specifically to enable the virtualization of the physical world. The devices can create new value, services and perspectives from the sharing and analysis of their observations of the world around them. Nearly every type of business that exists today can employ IoT systems to create cost savings and efficiencies or support new business models.

In this webinar, we look into how the Internet of Things market is evolving, with major developments in 2015 and our predictions for 2016. We review the considerable M&A activity in the sector, as well as initial findings of enterprise IoT adoption from 451 Research's Voice of the Enterprise. The webinar also previews the key focus areas of 451 Research's Internet of Things research channel for 2016.

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A busy week for 451 Research analysts!

October 205 has been jam-packed with industry events for the 451 Research analyst team. We kicked off the month at IP Expo London, and had analysts onsite at AWS re:Invent, VMworld Europe, SDN and OpenFlow World Congress, Dell World and IBM Insight - to name a few! 

Are you attending any events this week? Chances are, you'll be able to find a 451 Research analyst there. Here's a list of a few places that we'll have analysts onstage for the week of 10/26:

MISTI's Cyber Security World (Washington DC)

GSMA Mobile360 Series - North America (Atlanta)

Cloud Expo / Data Centre World Asia (Singapore)

(For press inquiries at the above events, email media.inquiry@451researchcom)

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