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Business Software Spending Outlook: Strongest Outlook in Six Years

The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years.

The January 11-31 survey finds spending increases across nearly all software categories – led by upticks for BI, Digital Marketing, B2B and CRM.

A total of 904 respondents from 451 Research’s Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

Excerpt of full report:

Software Spending Outlook: Next 90 Days. A total of 18% of corporate respondents say their company will spend more on software over the next 90 days – up 5 points from the previous survey in October.  Only 11% say less – which is also 5 points improved over previously.

soft spend 2.27.17
As the above chart shows, this the first business software spending improvement in three quarters, and the 10 point upswing is tied with January 2014 as the largest quarterly increase of the past six years.

Digital Marketing Technology Vendors. Microsoft (30%) remains the leading vendor companies say they are using (or plan to use) for digital marketing technology – up 7 points from January 2016. Salesforce (27%; down 2 points) comes in second, closely followed by Adobe (26%; up 7 points).

dig mkt 2.27.17
Report details also include:
• Overall Software Spending
• Capital Budget Trends
• Reasons Behind Spending
• Individual Software Categories, including CRM, BI, B2B, Digital Marketing Technology, Database, and Security, among others
• Digital Marketing Technology

Learn more about Voice of the Connected User Landscape here.
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451 Research Presents 2016 Software Defined Infrastructure (SDI) Outlook

IT organizations are seeking to transform their environments and capitalize on opportunities that the new cloud and digital era offer. As this pressure to transform escalates, many IT professionals are considering software defined infrastructure (SDI) and SDI-related technologies as a part of their 2016 budgeting process.

451 Research Presents 2016 Software Defined Infrastructure (SDI) Outlook
March 22, 2016 | 11am ET

Please join Simon Robinson, VP of Research and Nikolay Yamakawa, Senior Analyst, for a deep dive into our 2016 outlook for customer spending in SDI and SDI-related technologies. During this interactive webinar we will also discuss adoption of SDI and related technologies in addition to future deployment plans for 2016 and beyond, as gleaned from over 900 online surveys and dozens of interviews with senior IT buyers.
Continue reading
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Software 2016: analytics, acceleration and agility

Analyst: Nick Patience

As technology permeates every corner of our lives, industries previously defined by physical assets are being disrupted by competitors owning no such assets. We know about the likes of Uber and Airbnb, which own no taxis or hotel rooms, but there are plenty of other examples of industries being transformed into digital services, such as farming, laundry, legal advice and money transfer, to name just a few. And those physical assets that are essential are becoming Internet-enabled, providing new opportunities for automation and analysis, as well as new cyber-security challenges.

The 451 Take

An inescapable truth is that every business is becoming a digital business, controlled by software. Companies that don't understand this face the prospect of dislocation, as we have seen with taxis, banking and hotels. Enterprises can expect more asymmetric competition as software continues to disrupt the way that value is created and monetized. Legacy market participants may feel they have the digital assets and people they need, but many lack the imagination to spot where the next disruption is coming from. We believe three broad trends will drive the disruptive forces of software in the enterprise market in the coming year and beyond: analytics, acceleration and agility.

Read the full report here.
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