By partnering with the 451 Research Advisory team, Hewlett Packard Enterprise built the ‘Right Mix’ marketing tool, enabling clients and partners to guide on- and off-premises cloud mix decisions.
THE CHALLENGEHewlett Packard Enterprise (HPE) wanted to build additional demand for the products and services geared toward its end-user, hoster, and service-provider clients and partners, but knew that simply marketing features and value would not be enough. Its goal was to create a program that would engage and educate, arming clients and partners with compelling insight and data to drive their business focus and marketing strategies.