By partnering with the 451 Research Advisory team, Hewlett Packard Enterprise built the ‘Right Mix’ marketing tool, enabling clients and partners to guide on- and off-premises cloud mix decisions.
THE CHALLENGE
Hewlett Packard Enterprise (HPE) wanted to build additional demand for the products and services geared toward its end-user, hoster, and service-provider clients and partners, but knew that simply marketing features and value would not be enough. Its goal was to create a program that would engage and educate, arming clients and partners with compelling insight and data to drive their business focus and marketing strategies.
Hewlett Packard Enterprise (HPE) wanted to build additional demand for the products and services geared toward its end-user, hoster, and service-provider clients and partners, but knew that simply marketing features and value would not be enough. Its goal was to create a program that would engage and educate, arming clients and partners with compelling insight and data to drive their business focus and marketing strategies.
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