Empowered users drive Contextual Experiences

Contextual experiences are driven by changes in user behavior, empowered by technologies such as smartphones, machine learning and the cloud. However, they have as much to do with demographic and lifestyle changes as they do with the technology that enables them. Given that 80% of online purchases in 2018 will be influenced by mobile, and within a decade the average person will have more conversations with bots than with other humans each day, organizations that fail to deliver contextual experiences will be passed over for those that do.

Users, not organizations, will increasingly determine how they consume information, engage with brands and get work done. Today's empowered users can now dictate the terms of their business engagements. According to data from 451 Research's Voice of the Connected User Landscape (VoCUL): 1H 2017 Corporate Mobility and Digital Transformation, 82% of businesses say that machine learning for automated contextual recommendations is important to creating personalized experiences. Growth in data for contextualized experiences, empowered by technologies such as mobile, cloud and machine learning, will create a significant gap between digital leaders and laggards when it comes to using technologies for strategic innovation.

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Featured Data: Q2 shows strongest IT spending outlook among US businesses since 2011

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The latest Voice of the Connected User Landscape (VoCUL) corporate survey shows major improvements in US business IT spending for the second quarter of 2017. Spending is up a net nine points since the previous survey in November 2016, building on the four-point improvement we saw in that period. The latest findings represent the best IT spending growth rate in six years.

More than one-in-five (21%) survey respondents report that their company's IT spending will increase for the second quarter of 2017 – up five points from our previous survey. Meanwhile, just 14% of respondents say their IT spending will decrease (or there will be none at all) in Q2, which represents a four-point improvement – and the best level since 2007.

Of the 10 IT spending categories tracked in the survey, Software: Enterprise Applications (change in net score is +5) and Application Development Software/Tools (+5) are showing the biggest spending increases.

This survey encompassed 1,428 respondents from 451 Research's VoCUL leading indicator panel who are involved with IT spending in their organization. The February 2017 survey focused on overall IT spending, as well as corporate demand for smartphones, tablets and PCs.

If you're interested in reading more of our research, apply for trial access here.
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Business Software Spending Outlook: Strongest Outlook in Six Years

The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years.

The January 11-31 survey finds spending increases across nearly all software categories – led by upticks for BI, Digital Marketing, B2B and CRM.

A total of 904 respondents from 451 Research’s Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

Excerpt of full report:

Software Spending Outlook: Next 90 Days. A total of 18% of corporate respondents say their company will spend more on software over the next 90 days ‚Äì up 5 points from the previous survey in October.  Only 11% say less ‚Äì which is also 5 points improved over previously.

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As the above chart shows, this the first business software spending improvement in three quarters, and the 10 point upswing is tied with January 2014 as the largest quarterly increase of the past six years.

Digital Marketing Technology Vendors. Microsoft (30%) remains the leading vendor companies say they are using (or plan to use) for digital marketing technology – up 7 points from January 2016. Salesforce (27%; down 2 points) comes in second, closely followed by Adobe (26%; up 7 points).

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Report details also include:
• Overall Software Spending
• Capital Budget Trends
• Reasons Behind Spending
• Individual Software Categories, including CRM, BI, B2B, Digital Marketing Technology, Database, and Security, among others
• Digital Marketing Technology

Learn more about Voice of the Connected User Landscape here.
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Consumer Mobile Payment Trends: Another Uptick in Demand for Mobile Payments

Consumer interest in mobile payment apps is increasing for the second consecutive survey. We’re also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers.

The December 12-30 survey of 4,125 primarily North American consumers from 451 Research’s Leading Indicator panel also took a look at payment app preferences and customer satisfaction.

Excerpt of full report:

Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014.  A total of 29% of smartphone owners say they‚Äôre likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) ‚Äì a 1 point increase since the previous survey in September and 5 points higher than six months ago.

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Security is Key to Encouraging New Users.  We asked unlikely users what would drive them to adopt mobile payment apps.  Two-thirds (66%) cite Security Against Fraud that is Better Than Traditional Payment Cards as a factor.  A total of 35% say they want to Receive Discounted Offers, while 26% would use them if it helped Avoid Queuing at the Cash Register. 

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Report details also include:

• Consumer Demand for Mobile Payment Apps

• Competition Among Services

• Customer Satisfaction

• Most Important Factors Among Consumers

• Perceptions of Security

• Encouraging Wider Use of Mobile Payment Apps

• Corporate Market: Mobile Payment Trends

Learn more about Voice of the Connected User Landscape here. 

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Smart Home and ISP Trends: Smart Home Market Gaining Steam

Adoption of connected smart home products continues to grow at a steady clip. Could the emerging smart speaker category – led by Amazon Echo and just-released Google Home – accelerate the momentum in this space?

Our October survey of 2,051 North American consumers takes a look at buying intentions for voice-activated smart speakers from Google and Amazon, along with other key trends in the smart home market – including the most popular types of connected devices and how users are interacting with their smart home.

The survey also looked at the Internet Service Provider (ISP) industry in terms of satisfaction, biggest problems and customer loyalty.

Excerpt of Full Report:

Steady Growth for Smart Home Tech. The overall smart home market has grown steadily over the past year ‚Äì with a quarter of all respondents (25%) now saying they have at least one type of smart home device. This is up nearly 5 points since our October 2015 survey. 

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Connected Devices – Planned First Time Usage. Nearly half (47%) say they’ll purchase a Smart Thermostat for the first time. Smart Outdoor Cameras (39%) is second, while Smart Lighting (33%) and Indoor Cameras (30%) are third and fourth respectively.

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Report details also include:
• Are Smart Speakers The Next Big Thing?
• Steady Growth for Smart Home Tech
• A Closer Look at Smart Indoor Cameras
• Smart Home Retailers
• Future Smart Home Trends
• Competition Among Internet Service Providers

Learn more about Voice of the Connected User Landscape here. 

Report details also include:

¬∑         Are Smart Speakers The Next Big Thing?

¬∑         Steady Growth for Smart Home Tech

¬∑         A Closer Look at Smart Indoor Cameras

¬∑         Smart Home Retailers

¬∑         Future Smart Home Trends

¬∑         Competition Among Internet Service Providers

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