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Business Software Spending Outlook: Strongest Outlook in Six Years

The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years.

The January 11-31 survey finds spending increases across nearly all software categories – led by upticks for BI, Digital Marketing, B2B and CRM.

A total of 904 respondents from 451 Research’s Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

Excerpt of full report:

Software Spending Outlook: Next 90 Days. A total of 18% of corporate respondents say their company will spend more on software over the next 90 days – up 5 points from the previous survey in October.  Only 11% say less – which is also 5 points improved over previously.

soft spend 2.27.17
As the above chart shows, this the first business software spending improvement in three quarters, and the 10 point upswing is tied with January 2014 as the largest quarterly increase of the past six years.

Digital Marketing Technology Vendors. Microsoft (30%) remains the leading vendor companies say they are using (or plan to use) for digital marketing technology – up 7 points from January 2016. Salesforce (27%; down 2 points) comes in second, closely followed by Adobe (26%; up 7 points).

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Report details also include:
• Overall Software Spending
• Capital Budget Trends
• Reasons Behind Spending
• Individual Software Categories, including CRM, BI, B2B, Digital Marketing Technology, Database, and Security, among others
• Digital Marketing Technology

Learn more about Voice of the Connected User Landscape here.
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Real World IoT – Practical Advice from the Front Lines of IoT Implementation

Christian Renaud, Research Director, Internet of Things, discusses the vertical and horizontal approaches to the Internet of Things, the state of IoT deployments, 2016 IoT M&A, and a preview of what to expect at the upcoming Real World IoT event, 5-6 April at the Landmark London.

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Webinar March 9th: The Global Expansion of 5G: Network Connectivity Appears in Emerging Markets

Going into this year’s Mobile World Congress, it is easy to predict that 5G will be the hottest topic of conversation. Targeting revolutionary use cases beyond the reach of LTE, 5G presents opportunity and challenge. But while pre-commercial trials in South Korea, Japan and Russia get the headlines, decision-makers planning for network investment must ask hard questions. When will these technologies come to emerging markets like Latin America? Do emerging markets users need the firepower that 5G promises? Why would operators spend money on 5G if they have not yet realized all their investments in 4G? How does LTE Advanced Pro play into the 5G timeline?

Join 451 Research analysts Wally Swain and Ken Rehbehn as they debate the impact and timing of these new wireless ultra-broadband technologies across Latin America.

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Consumer Mobile Payment Trends: Another Uptick in Demand for Mobile Payments

Consumer interest in mobile payment apps is increasing for the second consecutive survey. We’re also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers.

The December 12-30 survey of 4,125 primarily North American consumers from 451 Research’s Leading Indicator panel also took a look at payment app preferences and customer satisfaction.

Excerpt of full report:

Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014.  A total of 29% of smartphone owners say they’re likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) – a 1 point increase since the previous survey in September and 5 points higher than six months ago.

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Security is Key to Encouraging New Users.  We asked unlikely users what would drive them to adopt mobile payment apps.  Two-thirds (66%) cite Security Against Fraud that is Better Than Traditional Payment Cards as a factor.  A total of 35% say they want to Receive Discounted Offers, while 26% would use them if it helped Avoid Queuing at the Cash Register. 

2.17 vocul 2 apps

Report details also include:

Consumer Demand for Mobile Payment Apps

Competition Among Services

Customer Satisfaction

Most Important Factors Among Consumers

Perceptions of Security

Encouraging Wider Use of Mobile Payment Apps

Corporate Market: Mobile Payment Trends

Learn more about Voice of the Connected User Landscape here. 

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Smart Home and ISP Trends: Smart Home Market Gaining Steam

Adoption of connected smart home products continues to grow at a steady clip. Could the emerging smart speaker category – led by Amazon Echo and just-released Google Home – accelerate the momentum in this space?

Our October survey of 2,051 North American consumers takes a look at buying intentions for voice-activated smart speakers from Google and Amazon, along with other key trends in the smart home market – including the most popular types of connected devices and how users are interacting with their smart home.

The survey also looked at the Internet Service Provider (ISP) industry in terms of satisfaction, biggest problems and customer loyalty.

Excerpt of Full Report:

Steady Growth for Smart Home Tech. The overall smart home market has grown steadily over the past year – with a quarter of all respondents (25%) now saying they have at least one type of smart home device. This is up nearly 5 points since our October 2015 survey. 

Connected Devices – Planned First Time Usage. Nearly half (47%) say they’ll purchase a Smart Thermostat for the first time. Smart Outdoor Cameras (39%) is second, while Smart Lighting (33%) and Indoor Cameras (30%) are third and fourth respectively.


Report details also include:
Are Smart Speakers The Next Big Thing?
Steady Growth for Smart Home Tech
A Closer Look at Smart Indoor Cameras
Smart Home Retailers
Future Smart Home Trends
Competition Among Internet Service Providers

Learn more about Voice of the Connected User Landscape here. 

Report details also include:

·         Are Smart Speakers The Next Big Thing?

·         Steady Growth for Smart Home Tech

·         A Closer Look at Smart Indoor Cameras

·         Smart Home Retailers

·         Future Smart Home Trends

·         Competition Among Internet Service Providers

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