Featured Data: Enterprise mobility management revenue set for 25% CAGR through 2021

Fueled by increasing budgets for mobile applications and the proliferation of both company-issued and employee-owned BYOD devices in the workplace, the overall enterprise mobility management (EMM) market will nearly triple in revenue from $5.5bn in 2016 to $16.69bn by year-end 2021.


Among the individual markets under the EMM umbrella, the mobile-back-end-as-a-service (MBaaS) sector will experience the fastest growth, nearly doubling its share of the total EMM market from 4% in 2016 to 7% in 2021. With increasing demands on companies to engage with clients and employees through mobile applications, MBaaS growth will be driven by an increasing need for enterprises to move to more agile development methods that shorten the application development lifecycle, as well as a growing demand for back-end connectivity for IoT devices and applications.

The mobile application platform (MAP) market and mobile device management (MDM) market combined make up 70% of total EMM revenue in 2016. By 2021, mobile application management (MAM), is expected to overtake MDM as the second-largest segment of EMM in revenue terms.

451 Research's Market Monitor Enterprise Mobility Management database contains individual models on 156 vendors in six market segments, including intelligence and a forecast specific to each company (i.e., customers, pricing, deal sizes and trends) in each segment.
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VoCUL survey finds original content investment paying off for Netflix and Amazon Video

According to 451's latest Voice of the Connected User Landscape survey, consumers are increasingly paying for three or more streaming video services. 

The survey found that 19% of streaming subscribers are paying for three or more services – up 4 points over the previous year. These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95%) and Amazon Video (82%) then adding a combination of subscription and a-la-carte platforms including Hulu, HBO Now and iTunes.

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Among all respondents who pay for a streaming service, 79% say they subscribe to Netflix and 53% to Amazon Video. Amazon Video continues to be the growth story, up 5 points over the past year.

Read the full Press Release here. 

19% of streaming subscribers are paying for three or more services – up 4 points over the previous year. These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95%) and Amazon Video (82%) then adding a combination of subscription and a-la-carte platforms including Hulu, HBO Now and iTunes.

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Webinar April 6th- The InfoGov Playbook: How a Modern Workforce Needs to Handle Data

Information governance (IG) is a hard nut to crack in organizations, where it often lacks proper definition and eludes common user interfaces. As organizations pursue digital transformation and create, collect and use data to determine strategy and command performances, IG makes playbooks for how a modern workforce should appropriately use and consume data assets.

Join Sean Doherty on April 6th as he discusses IG as a discipline, framework and collection of technologies to identify, assess and protect information assets and respond to regulatory and litigation risks and global privacy
concerns. Reserve your spot today!

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Datacenter Transformation Vendor Window: CyrusOne, Equinix earn top ratings

Combining a proprietary panel of more than 50,000 senior IT buyers with our robust data-collection methodologies, 451 Research's Voice of the Enterprise: Datacenter Transformation tracks and analyzes the disruption occurring in the market today and exposes the major opportunities for enterprises, IT vendors, suppliers and investors.

The latest release includes the 451 Research Vendor Window, which plots enterprise adoption as well as Promise and Fullfillment indices that compare vendors' effectiveness at both marketing and execution. The Vendor Promise Index is designed to measure the perception of a vendor prior to purchase, while the Vendor Fulfillment Index is designed as a measure of execution effectiveness around service delivery and product performance post implementation. The study also looks at IT infrastructure and datacenter facility spending trends, datacenter building plans and workload deployment locations.

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We saw relatively high overall satisfaction reported by organizations that use colocation services. Whereas colocation is seen by some as the first logical step to full-blown cloud migration, these high ratings captured across the entire sample could further preserve a near-traditional IT ecosystem environment across the data center market, at least for the foreseeable future.

Within those colocation vendor ratings, CyrusOne, Digital Realty Trust, Equinix and CenturyLink all received above-average ratings by customers both prior to purchase and after implementation. This is a challenging market fraught with fragmentation, but leaders in the space (including the aforementioned vendors) are delivering in accordance with customer expectations, particularly for reliability, uptime, network performance, and connectivity options.

Learn more about Voice of the Enterprise here. 
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Business Software Spending Outlook: Strongest Outlook in Six Years

The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years.

The January 11-31 survey finds spending increases across nearly all software categories – led by upticks for BI, Digital Marketing, B2B and CRM.

A total of 904 respondents from 451 Research’s Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

Excerpt of full report:

Software Spending Outlook: Next 90 Days. A total of 18% of corporate respondents say their company will spend more on software over the next 90 days – up 5 points from the previous survey in October.  Only 11% say less – which is also 5 points improved over previously.

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As the above chart shows, this the first business software spending improvement in three quarters, and the 10 point upswing is tied with January 2014 as the largest quarterly increase of the past six years.

Digital Marketing Technology Vendors. Microsoft (30%) remains the leading vendor companies say they are using (or plan to use) for digital marketing technology – up 7 points from January 2016. Salesforce (27%; down 2 points) comes in second, closely followed by Adobe (26%; up 7 points).

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Report details also include:
• Overall Software Spending
• Capital Budget Trends
• Reasons Behind Spending
• Individual Software Categories, including CRM, BI, B2B, Digital Marketing Technology, Database, and Security, among others
• Digital Marketing Technology

Learn more about Voice of the Connected User Landscape here.
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