IoT = IT + OT: Solving the Enterprise IoT Equation

The Internet of Things (IoT) represents an enormous opportunity for technology vendors. But selling IoT outcomes – in particular into industries that have deep industrial or operational technology (OT) roots – is a fundamental departure from the traditional IT sale.

Vendors face a more complex solution sale that goes beyond the usual IT buyer and involves multiple stakeholders that sit at the crossroads of IT, OT and strategic business agendas. For the first time ever, 451 Research launched a Voice of the Enterprise (VoTE) IoT: OT Stakeholder Perspective survey in addition to the quarterly VotE IoT: survey of IT decision-makers. Together, these two surveys provide complementary insights and guidance into the IT and OT view of enterprise IoT deployments, budgets, spending, technology priorities, vendor choices and more.

Join 451 Research’s Rich Karpinski, Research Director for Voice of the Enterprise – IoT, to see highlights from this first-ever VotE IoT: OT Stakeholder Perspective survey and learn about:

• How to best work with OT and IT buyers
• The key OT-heavy verticals driving industrial IoT, including manufacturing, utilities, transportation, oil and gas and smart cities
• How to target the very specific OT-centric use cases that are driving IoT deployments and spending in those verticals today – and in the future
• How to position IoT products and services effectively with OT decision-makers – what they want and need from both their IT- and OT-centric vendors
• Where and how OT and IT are collaborating most effectively on IoT – and where and why they are in active conflict (and how you can help)

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451 Research springing into 2018 with changes and successes

The first quarter was a busy one at 451 Research, and it’s hard to believe spring is already here! Our global analyst team continues to be in high demand. To date in 2018, our analysts have met with more than 50 customers face-to-face, conducted more than 600 briefings, hosted 20 client webinars, and delivered over 300 hours of inquiry, speaking and strategy sessions. And if that’s not enough to keep us busy, we’ve also managed to publish more than 450 Market Insight reports and 50 long-form Technology and Business Insight reports and associated datasets.

As we kick off Q2, we are excited to announce some important changes and additions to our research organization. We’re also happy to introduce a new research delivery platform that will be available to 451 Research customers later this month. These changes will allow us to more effectively deliver on our core mission: to better serve our customers.
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IoT's Growing Influence in Healthcare

The ability to remotely connect and collect data, coupled with the immediacy, breadth and depth of the insights generated by all that data, will impact healthcare over the next 12-24 months, greatly influencing payers, providers and patients alike, as all three seek better experiences, more proactive treatments and lower costs. Join John Spooner, Senior Analyst for Internet of Things, as he discusses his perspectives from HIMSS18 and beyond, including views on the overall status of healthcare digital transformation and its impact on payers, providers and patients as well as semiconductors, devices, infrastructure, applications and platforms that serve them.

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Empowered users drive Contextual Experiences

Contextual experiences are driven by changes in user behavior, empowered by technologies such as smartphones, machine learning and the cloud. However, they have as much to do with demographic and lifestyle changes as they do with the technology that enables them. Given that 80% of online purchases in 2018 will be influenced by mobile, and within a decade the average person will have more conversations with bots than with other humans each day, organizations that fail to deliver contextual experiences will be passed over for those that do.

Users, not organizations, will increasingly determine how they consume information, engage with brands and get work done. Today's empowered users can now dictate the terms of their business engagements. According to data from 451 Research's Voice of the Connected User Landscape (VoCUL): 1H 2017 Corporate Mobility and Digital Transformation, 82% of businesses say that machine learning for automated contextual recommendations is important to creating personalized experiences. Growth in data for contextualized experiences, empowered by technologies such as mobile, cloud and machine learning, will create a significant gap between digital leaders and laggards when it comes to using technologies for strategic innovation.

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As intelligence becomes pervasive, data becomes the ultimate asset

Matt Aslett, Research Director, Data Platforms & Analytics
John Abbott, Founder & Distinguished Analyst

'Intelligence' is the ability to capture, analyze, understand and act on information, including the ability to recognize patterns, comprehend ideas, plan, predict, problem-solve, identify actions and make faster decisions. Traditionally, business intelligence has almost exclusively involved humans analyzing data generated by enterprise applications. But we are now in the midst of a revolution toward 'Pervasive Intelligence,' fueled by self-service analytics, the Internet of Things (IoT), artificial intelligence (AI), machine learning and deep learning, and business process automation tools and techniques – and enabled by the new economics of generating, storing and processing data.

Pervasive Intelligence has the potential to rapidly change the technology product and services landscape. Vendors that are able to translate data into value will survive and thrive. Those that do not will be left behind. We expect Pervasive Intelligence to be a significant catalyst for the rapid evolution of products and services. Those applications and services with the analytics and AI capabilities to translate data into intelligence will succeed, while those without will fall by the wayside. However, incumbent data platforms and analytics vendors hold the best cards due to their established installed customer bases and their substantial cash reserves, enabling them to acquire potential challengers and invest in research and development.

Pervasive Intelligence Data As The Ultimate Asset
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