Focusing on cloud services, 451 Research conducted a global survey of over 2,000 IT decision makers with the goal of determining how they are currently using cloud and managed services today and how they plan to use cloud and managed services in the future. This project was completed rapidly (survey design, panel recruitment, eld deployment, and analysis) all over a four-month period. The eld work included both a detailed online survey to assess general trends and a number of in depth interviews to uncover the specific reasons driving those trends. All work was conducted by a combined team of 451 Research analysts and consultants.
The market research yielded a great deal of insight, with one point in particular: The Opportunity to Build on Top of Hosted Infrastructure is Massive.
Microsoft now had industry-sourced customer adoption data in hand, and was ready to create a thought leadership campaign to help their channel partner community drive their business strategies.