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Customer Insight

As a successful technology vendor, service provider or investor, it is critical to have insight into the purchasing decisions of IT professionals and consumers. Our Customer Insight products leverage extensive survey research carried out on a monthly, quarterly and annual basis with tens of thousands of IT professionals and more than 30,000 consumers.

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Voice of the Enterprise
Actionable data and insight into the quarter before it is over.

Voice of the Enterprise combines 451 Research’s industry-leading analysis with an extensive network of 40,000 senior IT professionals to provide rapid, relevant, and predictive insight on customer sentiment, technology choices, and spending plans across seven key markets: Cloud, Datacenter, Storage, Information Security, Servers and Converged Infrastructure, Hosting and Cloud Managed Services and Internet of Things. Voice of the Enterprise tracks the disruption occurring, exposing major opportunities for enterprises, IT vendors, suppliers and investors.

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Voice of the Connected User Landscape
Predictive, multi-dimensional view of connected end-user preferences and buying behavior trends

Voice of the Connected User Landscape identifies and tracks the market impact of disruptive and emerging changes in technology end-user buying behavior and preferences through quarterly monitoring from multiple survey groups. VoCUL combines 15+ years of accurately predicting trends on consumer and business technology buying plans from our managed, leading indicator survey panel with topical deep dives and segmentation capabilities from our US population representative surveys.

Our 25,000 member Leading Indicator respondent panel provide a highly accurate view of new and emerging customer demand trends in key connected technology markets. Our representative respondent panel of 4,000 consumers and 1,500 ITDM buyers each quarter provides a view into how these trends are materializing in the mass market among different segments of the population. Key segments covered in our consumer and business end-user survey research are organized into five service lines including endpoints and IoT, service providers, mobile enterprise, mobile commerce and consumer apps, and macroeconomic outlook.

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