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Customer Insight

As a successful technology vendor, service provider or investor, it is critical to have insight into the purchasing decisions of IT professionals and consumers. Our Customer Insight products leverage extensive survey research carried out on a monthly, quarterly and annual basis with more than 12,500 IT professionals and more than 40,000 consumers.

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Voice of the Enterprise
Actionable data and insight into the quarter before it is over.

Voice of the Enterprise combines 451 Research’s industry-leading analysis with an extensive network of 25,000 senior IT professionals to track the disruption occurring in the Datacenter and Cloud Computing markets and exposes the major opportunities for enterprises, IT vendors, suppliers and investors.

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Leading-Indicator Panel of Consumer, Telecom and ITDM Buyers

ChangeWave’s forward-looking survey data is used extensively by vendor clients for market insight, competitive intelligence and product development – and by financial clients for early detection and to support an investment thesis. ChangeWave identifies and quantifies changes in telecom trends, consumer spending & electronics trends, and corporate buying & business trends. ChangeWave publishes syndicated research reports based on a weekly series of proprietary large-sample surveys of accredited business and technology professionals and early-adopter consumers, spanning more than 20 industries. ChangeWave leverages its proprietary leading-indicator survey panel of 25,000 accredited members to forecast 90-day spending and demand.

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Mobile & Telecom Survey
Representative Market Sampling

The mobility industry moves fast, and it can be difficult to keep pace with the changing attitudes, preferences and viewpoints of consumers, employees and IT decision-makers. 451 Research’s surveys of mobile ecosystem stakeholders allow us to keep our finger on the pulse of all things mobile – from which devices consumers prefer to the type of mobile payment technology favored most among enterprises. With this information at the ready, we empower our clients to make better decisions and succeed in the ever-changing mobile economy. Our Mobile and Telecom research is based on a representative sample of more than 4,000 consumers each quarter and over 1,500 ITDMs.

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