Customer Insight

Mobile Telecom Surveys

Representative market sampling examining consumer perception and buying behavior around devices, connectivity, mobile applications, channels and brands.

  • 2015 US Consumer Survey, December

    451 Research's quarterly US Consumer population representative survey asks more than 4,000 consumers about connectivity-related devices, services, digital media and applications, including current ownership and use, attitudes and purchase plans going forward. All respondents are asked a set of questions on core demographics and device ownership. Each respondent is also randomly assigned to one of four sections that dives deeper into current ownership, usage trends and future buying plans for specific topic areas.

  • 2015 US Consumer Survey, June

    The 2015 US Consumer Survey is a quarterly sampling of 4,000 consumers aged 13 and over that focuses on consumer behavior regarding mobile services, devices, and content. It investigates the connectivity and devices consumers buy, as well as their planned activities and intentions around five major themes: connectivity services, customer satisfaction and experience, connected devices, mobile apps and content, and mobile transactions and activities. Because each of the quarterly waves is fielded independently to different consumers, the 2015 US Consumer Survey amasses a total of 16,000 respondents throughout the year, making it one of the largest surveys of mobile consumer behavior in the United States.

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