Customer Insight

Macroeconomic Outlook

Predictive, multi-dimensional view of connected end-user preferences and buying behavior trends

  • VoCUL: Jolt of Momentum for Software Spending - Strongest Outlook in Six Years (Leading Indicator)

    Macroeconomic Outlook - Corporate Software Purchasing Trends: The latest corporate software survey points to a jolt of momentum going forward, with software spending showing more strength than in any other business survey of the past six years. The January 11-31 survey finds spending increases across nearly all software categories -- led by upticks for BI, Digital Marketing, B2B and CRM. A total of 904 respondents from 451 Research's Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at digital marketing technology trends.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Consumer Expectations and Confidence Remain Upbeat Even as Spending Growth Slows (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: Last month saw a leap in US consumer spending, but now the January results show spending growth is lower going forward. This is a trend we see each year immediately following the holidays; however, these are the second strongest January spending levels of the past five years. Importantly, the survey shows another uptick in consumer expectations after a dramatic rise last month. And although confidence is down somewhat following the surge in December, it remains strong. The survey of 1,960 US consumers from 451 Research's Leading Indicator panel (completed January 20) shows normal seasonal declines for nearly every spending category, as well as most major retailers.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Leap in Overall Spending - Expectations and Confidence Surge (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: After five consecutive declines, our December survey is showing a leap in US consumer spending growth going forward. The findings also point to a surge in expectations and confidence. The survey of 1,784 US consumers from 451 Research's Leading Indicator panel -- completed December 21 -- shows increases for nearly every spending category, and the positive movement is also reflected across most major retailers. As seen in previous surveys, the uncertainty of the US presidential election was a contributing factor to delayed holiday spending this year. Now that the uncertainty has passed, consumers are more willing to spend.

    Enterprise Mobility Mobile Telecom

  • VoCUL: New Signs of Improving US Economy (Leading Indicator)

    Macroeconomic Outlook - Business Trends: The US economy is showing several signs of improvement according to our latest Business Trends survey - led by an uptick in 4th Quarter sales, as well as projections for 1st Quarter capital budgets and the sales pipeline. There are some cautionary signs as well, including slower growth in the labor market and rising inflationary pressures. The survey of 1,683 US corporate respondents from 451 Research's Leading Indicator panel was completed on December 12.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Mixed Bag for the Holidays - Sentiment Improves but Spending Remains Rocky (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: A November survey is showing a drop in US consumer spending growth going forward, the fifth survey in a row showing a decline. But at the same time, the findings point to an improvement in expectations and confidence. The survey of 1,911 US consumers from 451 Research's Leading Indicator panel - completed November 18 - also shows the election has taken a toll on discretionary spending. However, negative impact in the aftermath of the election is not as great as during the uncertainty leading up to the election. Holiday spending plans are slightly weaker than last year, but at the third best level since 2007. The survey shows a seasonal jump for consumer electronics, with Amazon outperforming in the home entertainment space. A few other major retailers are registering upticks as well.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Downtick in Overall Spending - Cuts Across All Software Categories (Leading Indicator)

    Macroeconomic Outlook - Corporate Software Purchasing Trends: The latest corporate survey shows overall software spending remains bogged down, with a decline in purchasing going forward. The October 11-30 survey shows the decrease in spending cuts across all spending categories, and CRM, BI, B2B and B2C are the most negatively impacted. A total of 979 respondents from 451 Research's Leading Indicator panel who are involved with software purchasing in their company participated in the survey, which also looked at corporate use of file sharing and synchronization services.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Mixed Picture - Downtick in Overall Spending but Other Signs are Positive (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: An October survey is showing a downtick in US consumer spending growth for the fourth consecutive survey, but current spending levels are better than last October. The survey of 1,941 US consumers from 451 Research's Leading Indicator panel - completed October 20 - also shows a drop in expectations and confidence. Global economic conditions and the upcoming US presidential election continue to have an impact on discretionary spending. On the positive side, most spending categories are registering upticks, led by travel/vacation, durable goods, and restaurants. We're also seeing increases for several major retailers, with Amazon reaching a new all-time high. This is likely the result of an improved holiday spending outlook compared to last year.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Growth Slows for US Economy (Leading Indicator)

    Macroeconomic Outlook - Business Trends: Our quarterly business trends survey shows a sluggish US economy - with lower 3rd Quarter sales growth, weaker capital spending projections and softness in the labor market. On a more positive note, the results point to an improvement in the availability of credit for US businesses. The survey of 1,957 US corporate respondents from 451 Research’s Leading Indicator panel was completed on September 9.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Slight Downtick in Spending - But Levels Better Than a Year Ago (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: Our September survey shows a downtick in US consumer spending growth for the third survey in a row, but spending levels are better than this time a year ago. The survey of 1,922 US consumers from 451 Research's ChangeWave panel -- completed September 20 -- also shows the upcoming presidential election continuing to have a negative effect on discretionary spending, even as global economic conditions are having less of an impact. Consumer expectations are improved this month, but confidence has dropped.

    Enterprise Mobility Mobile Telecom

  • VoCUL: Confidence and Expectations Improve Even As Spending Growth Ticks Lower (Leading Indicator)

    Macroeconomic Outlook - Consumer Spending: Our August survey shows a downtick in US consumer spending growth for the second survey in a row, but it's less than the decline we saw this time a year ago. That said, we're seeing an improvement in confidence and expectations. The survey of 2,001 US consumers from 451 Research's ChangeWave panel -- completed August 19 -- shows global economic conditions and the upcoming presidential election continue to have a negative impact on discretionary spending. In terms of individual spending categories, we’re seeing upticks for consumer electronics and autos while most other categories are holding firm or trending slightly lower. The overall decline in spending extends to back to school shopping, with the August findings pointing to more modest shopping plans than last year.

    Enterprise Mobility Mobile Telecom

Loading more Research

New Alert Set

"My Alert"

Failed to Set Alert

"My Alert"