Customer Insight

Mobile Pay & Commerce

Predictive, multi-dimensional view of connected end-user preferences and buying behavior trends

  • VoCUL: Digital Wallets Still Struggling To Gain Wider Adoption (Leading Indicator)

    Mobile Payment Trends: Our latest survey results show a slight uptick in demand for digital wallets following two consecutive declines. That said, we generally see an improvement this time of year, but the increase is not as large as the past two Septembers. The September 19-October 6 survey of 3,840 primarily North American consumers from 451 Research's Leading Indicator panel focuses on digital wallet preferences, current use and person-to-person payment apps.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q2 2017 Consumer App Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The consumer apps end-user survey covers current and future consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Consumer apps trends by demographic, Consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded in June 2017 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q2 2017 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends. The survey is organized into 3 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce trends by demographic, and Mobile pay and commerce trends by current use. It was fielded in June 2017 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL Quarterly Advisory Report: Digital Payments Lead the Charge in the War on Cash

    Mobile Pay and Commerce: As digital channels become more pervasive in commerce, there are increasing opportunities to displace cash from retail purchases. Displacement of cash is high on the list of priorities for card issuers and acquirers, which are eager to fuel growth by driving net new electronic volume into the payments system. But while the prize to be had for squeezing paper currency out of the commerce may be latent, the war on cash is a battle that will require a deeper commitment to a digital strategy. 451 Research's Voice of the Connected User Landscape (VoCUL) surveys, balanced between a predictive leading indicator panel and a representative survey of the general US population, show that despite the growing use of cards, cash is still deeply entrenched in US society.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Security Remains Key Hurdle as Digital Wallet Demand Dips (Leading Indicator)

    Mobile Payment Trends: Digital wallets are developing their own unique usage cycle, with planned use typically rising during the holidays followed by a retreat over the summer. However, other possible reasons for this year's decline are the lack of new incentives to drive wider use, fewer announcements of new players entering the field, and continued security concerns. The June 20-July 2 survey of 4,022 primarily North American consumers from 451 Research's Leading Indicator panel focused on digital wallet preferences, current use and perceptions of security. Importantly, as the digital wallet market continues to mature, it is becoming more fragmented and shifting toward multi-channel payment capabilities. This has led us to broaden how we define this technology in our survey by replacing "mobile payment apps" with "digital wallets." These include device/OS-led wallets (e.g., Apple Pay, Android Pay), credit card/bank wallets (e.g., Visa Checkout, PayPal) and merchant wallets (e.g., Starbucks, Walmart Pay).

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q1 2017 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends. The survey is organized into 3 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce trends by demographic, and Mobile pay and commerce trends by current use. It was fielded in March 2017 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q1 2017 Consumer App Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The consumer apps end-user survey covers current and future consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Consumer apps trends by demographic, Consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded in March 2017 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Overall Demand Settles Back but PayPal Makes a Move (Leading Indicator)

    Mobile Pay and Commerce: Our latest survey shows demand for mobile payment apps settling back following two quarters of positive movement - though interest is stronger than a year ago. There's also been a weakening in the perceptions of security. The March 14-31 survey of 4,075 primarily North American consumers from 451 Research's Leading Indicator panel took a look at demand for individual payment apps, satisfaction ratings and the top retail categories where users are paying with mobile apps.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q4 2016 Consumer App Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The consumer apps end-user survey covers current and future consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Consumer apps trends by demographic, Consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded in December 2016 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

  • VoCUL: Q4 2016 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends. The survey is organized into 3 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce trends by demographic, and Mobile pay and commerce trends by current use. It was fielded in December 2016 among approximately 1,000 respondents.

    Customer Experience & Commerce Mobile Telecom

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