Customer Insight

Mobile Pay & Commerce

Predictive, multi-dimensional view of connected end-user preferences and buying behavior trends

  • VoCUL: Another Uptick in Demand for Mobile Payments (Leading Indicator)

    Mobile Payment Trends: Consumer interest in mobile payment apps is increasing for the second consecutive survey. We're also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers. The December 12-30 survey of 4,125 primarily North American consumers from 451 Research's Leading Indicator panel also took a look at payment app preferences and customer satisfaction.

    Mobile Telecom Service Providers

  • VoCUL: Q3 2016 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends. The survey is organized into 3 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce trends by demographic, and Mobile pay and commerce trends by current use. It was fielded in September 2016 among approximately 1,000 respondents.

    Mobile Telecom Service Providers

  • VoCUL: Q3 2016 Consumer App Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The consumer apps end-user survey covers current and future consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Consumer apps trends by demographic, Consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded in September 2016 among approximately 1,000 respondents.

    Mobile Telecom Service Providers

  • VoCUL: Jump for Mobile Payment Apps - Security Perceptions Improve (Leading Indicator)

    Mobile Payment Trends: Our latest mobile payment trends survey shows a jump in planned use after nearly a year of holding steady. Results also point to increasing confidence in security, as well as improved perceptions of mobile payment apps vs. credit cards. The September 20-30 survey of 4,174 primarily North American consumers from 451 Research's Leading Indicator panel also took a look at preferred apps, frequency of use and customer satisfaction.

    Mobile Telecom Service Providers

  • VoCUL Quarterly Advisory Report: Addressing the Mobile Wallet Hierarchy of Needs

    Mobile Pay and Commerce: Creating a successful mobile wallet requires strict adherence to a hierarchy of needs. The Q2 2016 VoCUL Representative and Leading Indicator surveys identify the criticality of meeting these needs for driving consumer and merchant adoption, while noting that many of them have yet to be fully addressed by providers.

    Mobile Telecom Service Providers

  • VoCUL: Q2 2016 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends. The survey is organized into 3 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce trends by demographic, and Mobile pay and commerce trends by current use. It was fielded in June 2016 among approximately 1,000 respondents.

    Mobile Telecom Service Providers

  • VoCUL: Q2 2016 Consumer App Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The consumer apps end-user survey covers current and future consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Consumer apps trends by demographic, Consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded in June 2016 among approximately 1,000 respondents.

    Mobile Telecom Service Providers

  • VoCUL: Security Remains Key to Wider Adoption as New Players Enter the Market (Leading Indicator)

    Mobile Payment Trends: A new mobile payment trends survey shows planned use remains relatively steady, though we're seeing an uptick in usage among current adopters. At the same time more companies continue to enter the space, offering a greater variety of payment options for consumers. The June 16-30 survey of 4,168 primarily North American respondents from 451 Research's ChangeWave panel focused on payment app preferences, consumer satisfaction and factors that would encourage wider adoption. The survey also looked at interest in online checkout buttons, including Apple's upcoming "Buy with Apple Pay" feature.

    Mobile Telecom Service Providers

  • VoCUL Quarterly Advisory Report: Evolving Cardholder Behavior Requires a Diversified Mobile Payment Strategy

    Mobile Pay and Commerce: Cardholders, like their issuing banks, are maturing at different speeds when it comes to mobile payments. Given the fluid state of the industry, now is the time for issuers to obtain a thorough understanding of cardholder readiness for mobile payments at a broad and channel-specific level to optimize their strategies. Geared with this information, issuers can better prioritize their investments in digital wallets, third-party wallets and branded wallets.

    Mobile Telecom Service Providers

  • VoCUL: Q1 2016 Mobile Payment Trends (Representative)

    Four times a year, 451 Research conducts a population representative survey of 4,000 US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. The mobile pay and commerce end-user survey covers current and future use of mobile payment apps, mobile banking and shopping trends, and consumer apps usage trends. The survey is organized into 4 sections: Overall Survey Demographics and Device Ownership, Mobile pay and commerce, and consumer apps trends by demographic, Mobile pay and commerce, and consumer apps trends by current use, and Consumer apps trends by employee usage. It was fielded March 3-16 among approximately 1,000 respondents.

    Mobile Telecom Service Providers

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