Customer Insight

A suite of quantitative deliverables built upon primary research of IT purchase-decision behavior and technology adoption trends.

  • VoCUL Quarterly Advisory Report: Targeting Millennials? Network, Video Moves Needle Most

    Wireless Service Providers: As mobile data plans, offers and services bundles proliferate, it is more important than ever for mobile operators to make the right offer to the right customer at the right time. 451 Research's Voice of the Connected User Landscape Leading Indicator survey data provides a strong look ahead into key market trends. These include the closing satisfaction gap between long-time market leader Verizon and its rivals and the evolving priorities of potential 'churners,' which are moving firmly to cost and value issues and away from the network performance concerns that dominated decisions just a few years ago. Things get even more intriguing when we use our VoCUL Representative survey data to go deep on key end-user segments -- in particular users that are younger, more tech-savvy and more likely to opt for non-traditional, over-the-top-style services.

    Internet of Things Mobile Telecom Service Providers

  • Voice of the Enterprise: Servers and Converged Infrastructure, Vendor Evaluations - Quarterly Advisory Report

    Combining a proprietary panel of over 50,000 senior IT buyers with our robust data-collection methodologies, 451 Research's Voice of the Enterprise: Servers and Converged Infrastructure tracks and analyzes the disruption occurring in the market today and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. The study represents more than 730 completes of a web-based survey, completed by IT and server decision-makers worldwide, primarily based in North America and Europe, and supplemented by 20 in-depth, phone-based interviews. The sample is representative of small, medium, large and very large organizations in both the private and public sectors. In addition to regular quarterly topics, the survey focuses on evaluations of the suppliers of server products, including both traditional, standalone servers (x86, RISC and mainframe) and converged infrastructure (standard, hyperconverged and data-optimized). This includes the 451 Research Vendor Window, which plots enterprise adoption as well as Promise and Fulfillment indices that compare vendors' effectiveness at both marketing and execution. The study also looks at budgets, as well as the role and impact of storage transformation initiatives on enterprise IT strategies.

    Cloud Transformation Systems & Software Infrastructure

  • VoCUL: New iPhone 7 and 7 Plus Owners React to Latest Models - Camera Gets a Thumbs Up (Leading Indicator)

    New Owner Surveys: Apple's latest smartphones - the iPhone 7 and 7 Plus - are receiving high satisfaction marks among new owners, with the improved camera standing out as one of the top features for both devices. Our recent survey of 255 new iPhone owners (138 iPhone 7; 117 iPhone 7 Plus) from 451 Research's Leading Indicator panel gauged consumer opinions of their new devices, including key questions on likes, dislikes and features of iOS 10.

    Enterprise Mobility Internet of Things Mobile Telecom Service Providers

  • VoCUL: No Holiday Bump for Tablet and PC Buying (Leading Indicator)

    Consumer PC and Tablet Buying: Consumer tablet demand has steadily declined in recent years. Our latest survey shows further challenges as the holiday season failed to provide the typical bump in tablet buying. Apple and Microsoft are focusing on high-end 'Pro' tablets, while Samsung continues to offer a wide range of price points and screens sizes. For Amazon, the focus has been on lower-cost tablets that leverage the company's large ecosystem. A November survey of 2,257 primarily North American respondents from 451 Research's Leading Indicator panel focused on how these strategies are translating to consumer demand and customer satisfaction. The survey also took a look at the PC market, including Microsoft's upgraded Surface Book.

    Enterprise Mobility Internet of Things Mobile Telecom Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Regional and Worldwide Crosstabs

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations survey was conducted during the month of November 2016. The quarterly Excel Crosstab includes complete worldwide and regional survey results, including key metrics and segmentations. The survey represents over 700 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey captures customer ratings of leading vendors before and after implementation. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Quarterly Worldwide Crosstabs

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations survey was conducted during the month of November 2016. The quarterly Excel Crosstab includes complete worldwide survey results, including key metrics and segmentations. The survey over 700 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey captures customer ratings of leading vendors before and after implementation. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Quarterly PowerPoint Charts and Figures

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations PowerPoint deck includes charts and figures from the results of our quarterly survey of over 700 pre-qualified IT decision-makers primarily based in North America, Europe and Asia. The survey was conducted during the month of November 2016. In addition to regular quarterly topics, this survey captures customer ratings of leading vendors before and after implementation. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Quarterly Customer Narratives

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations survey was conducted during the month of November 2016. The Quarterly Customer Narratives provide a detailed tracker of customer feedback from 20 in-depth telephone interviews with end users, segmented by respondent, company size, vendor(s) used, and theme (419-quote Excel report). The survey represents over 700 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey captures customer ratings of leading vendors before and after implementation. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Quarterly Survey Questionnaire

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations survey was conducted during the month of November 2016. The questionnaire includes a complete copy of questions asked in the quarterly survey. The survey represents over 700 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. In addition to regular quarterly topics, this survey captures customer ratings of leading vendors before and after implementation. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

  • Voice of the Enterprise: Cloud Transformation, Vendor Evaluations - Vendor Windows

    The Voice of the Enterprise: Cloud Transformation, Vendor Evaluations survey was conducted during the months of October and November 2016. It represents over 700 completed surveys and 20 hour-long interviews from pre-qualified IT decision-makers primarily based in North America, Europe and Asia. Vendor Windows plot enterprise adoption as well as Promise and Fulfillment Indices that compare a measure of perceptions of vendors' promise prior to actual product/service delivery with a measure of execution effectiveness. It is based on large-sample surveys of existing customers that are currently using each vendor's product. Markets covered include infrastructure as a service (IaaS) and on-premises private cloud.

    Cloud Transformation Data Platforms & Analytics Service Providers

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