By
Michael Nocerino
Seth Shafer
May 20 2025 |
Technology & Business Insight
Voice of the Connected User Landscape: Mobile, TV & Streaming Video Services Trends provides you with actionable data and insight to understand the key dynamics driving the changing landscape of traditional and on-demand video services.
This survey combines 451 Research’s industry-leading analysis with our Leading Indicator and Population Representative panels for an accurate view of key trends and perspectives from consumers about mobile, TV and streaming video services, including current usage, viewership trends and satisfaction. Additionally, the surveys also look at the role of bundling and sports programming.
The US Consumer Population Representative survey was fielded online in March and April 2025 with approximately 1,700 US consumers. The margin of error for top-line statistics is +/- 2 points at the 95% confidence level.
Sampling is representative of the US online population age 18 and over across multiple demographics: age, gender, household income, ethnicity and geographic region.
The Leading Indicator survey was fielded online in March 2025 with approximately 700 respondents from a targeted group of business and tech professionals, as well as early adopter consumers, primarily in North America. The margin of error for topline statistics is +/- 3 points at the 95% confidence level.
Reports
Are bundled streaming services paying off for traditional TV providers? – Highlights from VoCUL: Mobile, TV & Streaming Video Services Trends (Spotlight)
This report presents the findings of 451 Research’s Voice of the Connected User Landscape: Mobile, TV & Streaming Video Services Trends (Population Representative) Q2 2025 survey, with a focus on the degree to which bundling streaming video services with pay TV packages is influencing subscription rates across generational demographics. It also looks at the competitive landscape between paid and free services vying for consumers' attention.
Streaming services continue to level the live sports playing field – Highlights from VoCUL: Mobile, TV & Streaming Video Services Trends (Spotlight)
This report presents the findings of 451 Research’s Voice of the Connected User Landscape: Mobile, TV & Streaming Video Services Trends (Population Representative) Q2 2025 survey. Concluding in April 2025, the survey looked at the role of live sports in traditional TV and video streaming subscriptions, including the importance of sports content, network and sport preferences, and difficulties experienced while viewing.
Data files
Crosstabs (Excel tables | Download link in sidebar to the right) – Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.
Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) – PowerPoint slide deck of complete top-line survey results in charts and figures.
Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.
Cloud & Managed Services Transformation
