By
Raul Castanon-Martinez
Zach Ciampa
Sheryl Kingstone
October 22 2025 |
Technology & Business Insight
Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions in the customer experience technology market.
Combining 451 Research’s industry-leading analysis with a proprietary, primarily US-based panel of IT and line-of-business decision-makers, Voice of the Enterprise: Customer Experience & Commerce, Vendor Selection tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors.
Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables. This online survey of approximately 670 respondents was fielded from July 11 through Aug. 18, 2025.
Reports
Vendor success in 2026 hinges on agility, execution and measurable outcomes – Highlights from VotE: Customer Experience & Commerce (Spotlight)
As customer experience strategies mature, buyers are shifting focus from product features to proven results. In 2026, vendors will be judged on how effectively they can turn innovation into measurable business outcomes. Agility, platform adaptability and ecosystem strength now define leadership, while AI-enabled automation and trusted partnerships separate those delivering sustainable value from those simply adding features.
Data files
Crosstabs (Excel tables | Download link in sidebar to the right) - Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.
Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) - PowerPoint slide deck of complete top-line survey results in charts and figures.
Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.
Customer Experience & Commerce
