Raúl Castañón is a senior research analyst in the 451 Research technology research group within S&P Global Market Intelligence. He contributes to the Customer Experience & Commerce channel, focusing on business communications and the digitization of the customer experience.
Raúl’s areas of concentration include CCaaS, CPaaS and network APIs, trusted communications, conversational AI, speech technologies, chatbots and intelligent assistants.
Raúl arrived at S&P Global Market Intelligence through its 2019 acquisition of 451 Research. Prior to 451 Research, he was a product manager at EMOSpeech, a startup focused on speech emotion recognition technology. At Comverse Network Systems, he gained significant experience in product marketing, working with tier 1 mobile operators to define strategy, pricing and business models for voice and data products. He has contributed as a judge for the GSMA MWC GLOMO Awards for the past ten years. Raúl is widely quoted in the top-tier press, including publications such as Business Insider, CIO, Computerworld, Fortune, The Information and Wired.
Raúl holds a bachelor’s degree from ITESO University in Guadalajara, México; a certificate in telecommunications from ITESM Mexico City; and an MBA from the Fuqua School of Business at Duke University.
The market for generative AI agent-assist offerings is past the initial hype cycle, with new survey data revealing a clear transition from broad planning to active evaluation and production deployments. For vendors, the narrative is shifting from selling the potential of artificial intelligence to proving tangible value in POC engagements.
The company's network API offerings simplify the exposure of service-provider network functions to application developers and third-party channels. Its Network Exposure Platform enables operators to reveal network functions, while Network as Code aggregates APIs from multiple operators for developers.
The communications PaaS market is projected to reach $31.7 billion by 2029, yet the network operators capture only a fraction of that value. Radisys Engage Digital Platform aims to address this challenge, enabling operators to monetize their network infrastructure investments.
The S&P Global 5G Infrastructure Survey provides a lens into network operators' priorities for network APIs. Paired with real-world deployment data from the GSMA Open Gateway Initiative, it creates a powerful framework to understand where the industry stands today — and where it is headed.
For over a decade, the promise of 5G has been "faster speeds." This is set to change in 2026, with the network itself becoming programmable. Organizations that master network programming will control the next digital business era.
New 451 Research data shows that for every 10 customers who abandon a cart due to friction, nearly seven are either lost for good or complete their purchase with a competitor. Telco network APIs can help address root causes of a difficult checkout by preventing friction at the network level.
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