McKayla Wooldridge

McKayla Wooldridge

Research Analyst, Fintech | Boston, MA

Biography

McKayla Wooldridge is a research analyst on the 451 Research Fintech team within S&P Global Market Intelligence. Her coverage focuses on trends and technologies impacting the fintech ecosystem and implications for stakeholders and the customer experience. Her research spans the “buy now, pay later” market, B2B payments, banking as a service, and bank and fintech partnership dynamics. Before joining the 451 Research technology research group as an analyst, McKayla worked as a business intelligence advisor at S&P Global Market Intelligence, where she helped community banks and credit unions leverage the SNL Banker data warehouse for a variety of business applications. McKayla holds a Bachelor of Science degree in economics and applied geographic information systems from James Madison University and is currently pursuing her MBA with a concentration in business analytics at George Mason University.


Recent Research from McKayla Wooldridge

  • Convenience, flexibility, speed drive consumer behavior – Highlights from VoCUL: Connected Customer

    Our 2025 Voice of the Connected User Landscape: Digital Experiences survey explores US consumers’ spending and shopping expectations, adoption and usage of connected experiences, and digital payment, banking and fintech use cases and preferences. This report presents key findings and provides perspectives on market implications.

    Customer Experience & Commerce Fintech

  • Survey Data Hub – VoCUL: Connected Customer, Disruptive Experiences 2025

    451 Research’s Voice of the Connected User Landscape: Connected Customer, Consumer Population Representative Survey conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Our VoCUL product line combines two survey methodologies that together deliver a holistic view of the connected user. The combination of 451 Research’s population representative surveys and early indicator surveys provides a comprehensive package of quantitative and qualitative analysis. 

    451 Research’s quarterly US consumer population representative survey asks consumers about connectivity-related devices, services, digital media and applications, including current ownership and use, attitudes and purchase plans going forward. All respondents are asked a set of questions on core demographics and device ownership. Each respondent is also randomly assigned to one of four sections that dives deeper into current ownership, usage trends and future buying plans for specific topic areas.

    This study was fielded March 21 to April 8, 2025, among approximately 5,000 US consumers.

    Reports

    Convenience, flexibility, speed drive consumer behavior – Highlights from VoCUL: Connected Customer (Spotlight)

    Our 2025 Voice of the Connected User Landscape: Digital Experiences survey explores US consumers’ spending and shopping expectations, adoption and usage of connected experiences, and digital payment, banking and fintech use cases and preferences. This report presents key findings and provides perspectives on market implications.

    Data files

    Crosstabs (Excel tables | Download link in sidebar to the right) – Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.

    Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) – PowerPoint slide deck of complete top-line survey results in charts and figures.

    Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.

    Customer Experience & Commerce Fintech

  • Survey Data Hub – Voice of the Enterprise: Customer Experience & Commerce, Merchant Study 2025

    Voice of the Enterprise: Customer Experience & Commerce provides you with actionable data and insight to understand the key dynamics driving organizational and budget decisions on the customer experience technology market.

    Combining 451 Research’s industry-leading analysis with a proprietary, primarily US-based panel of IT and line-of-business decision-makers, Voice of the Enterprise: Customer Experience & Commerce, Merchant Study tracks the disruption occurring in the market and exposes the major opportunities for enterprises, IT vendors, suppliers and investors. Delivered quarterly, this research provides comprehensive, survey-driven analyst reports with customizable data deliverables.

    This online survey of approximately 500 respondents was fielded from March 28 through May 1, 2025.

    Reports

    Payments composability, optimization and resilience are top merchant priorities – Highlights from VotE: Customer Experience & Commerce  (Spotlight)

    Payments have become a priority for the board room, with more enterprises modernizing infrastructure to meet growth, customer experience and profitability objectives.

    Data files

    Crosstabs (Excel tables | Download link in sidebar to the right) - Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.

    Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) - PowerPoint slide deck of complete top-line survey results in charts and figures.

    Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.

    Customer Experience & Commerce Fintech

  • More research from McKayla Wooldridge

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