By
Zach Ciampa
Sheryl Kingstone
Jordan McKee
McKayla Wooldridge
June 11 2025 |
Technology & Business Insight
451 Research’s Voice of the Connected User Landscape: Connected Customer, Consumer Population Representative Survey conducts a population representative survey of US consumers about technology adoption, usage and buying intentions to understand how various tech trends are materializing in the mass market. Our VoCUL product line combines two survey methodologies that together deliver a holistic view of the connected user. The combination of 451 Research’s population representative surveys and early indicator surveys provides a comprehensive package of quantitative and qualitative analysis.
451 Research’s quarterly US consumer population representative survey asks consumers about connectivity-related devices, services, digital media and applications, including current ownership and use, attitudes and purchase plans going forward. All respondents are asked a set of questions on core demographics and device ownership. Each respondent is also randomly assigned to one of four sections that dives deeper into current ownership, usage trends and future buying plans for specific topic areas.
This study was fielded March 21 to April 8, 2025, among approximately 5,000 US consumers.
Reports
Convenience, flexibility, speed drive consumer behavior – Highlights from VoCUL: Connected Customer (Spotlight)
Our 2025 Voice of the Connected User Landscape: Digital Experiences survey explores US consumers’ spending and shopping expectations, adoption and usage of connected experiences, and digital payment, banking and fintech use cases and preferences. This report presents key findings and provides perspectives on market implications.
Data files
Crosstabs (Excel tables | Download link in sidebar to the right) – Crosstabs of complete worldwide and regional survey results datasets, including key metrics and segmentation.
Charts and Figures (PowerPoint charts | Navigate charts in sidebar to the left | Download link in sidebar to the right) – PowerPoint slide deck of complete top-line survey results in charts and figures.
Data Insights Deck (PowerPoint charts | Coming soon) – PowerPoint slide deck of advanced charts supporting deeper analysis and insight.
Customer Experience & Commerce
Fintech