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Market Insight

Essential insight for leaders of the digital economy.
451 Market Insight is your radar into the business of IT innovation. Whether you are a product manager investigating the competition, an IT decision-maker evaluating the impact of emerging technologies on your business, a service provider finding your place in an evolving industry, or a dealmaker fueling the digital economy, 451 Research gives you the inside track on your business and your markets.

Intelligence for digital innovators.
Our guess - you're pretty good at your job. You know how to plot a course to success, but insight into the environment you'll encounter is crucial. So we don't spend our time worrying about your role, your job description. For over a decade, the analysis published in Market Insight has been the preferred navigation tool for thousands of pioneers.

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451 analysts take the time to write concisely. Our research reports use plain English and focus on the salient points... in this case, less is more! With proactive research alerts and just-in-time access to any analyst, your finger will be on the pulse of the digital marketplace.

We've got you covered, from every angle.
In an era of accelerating convergence, leaders need to see the whole picture. While our quantitative and qualitative research aligns directly with the foundational blocks of business technology, you will never be limited to a single area. In fact, our driving ambition is to empower our clients with a holistic view of IT innovation. Armed with our insight, you will be an even more effective leader of the digital economy.


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Recent Reports

Spotlight - May 23, 2018
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The company's most recent announcements highlight the growing importance of security across its cloud, endpoint and IoT strategies, and put forward a challenge to other cloud providers and third-party security vendors.
Scott Crawford     Patrick Daly     Fernando Montenegro     
Impact Report - May 23, 2018
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As part of a product unification, Citrix rolled out several networking enhancements at its recent Citrix Synergy conference to support uniform operation and user experience. It also rebranded its networking, application and analytics products to drive home the product unification.
Jim Duffy     
Spotlight - May 23, 2018
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Digital marketing has been built around data about who we are in the digital world. However, we are now entering a new phase with the potential for marketers to understand audiences in real life as data about the physical movements of consumers and populations becomes accessible.
Scott Denne     Sheryl Kingstone     Keith Dawson     
Impact Report - May 23, 2018
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The company offers a variety of products and services designed to improve the security of industrial control system and SCADA environments, whether it is through a one-time security assessment or giving customers visibility into network activities and optionally preventing operations that violate security policies.
Patrick Daly     Scott Crawford     
Spotlight - May 23, 2018
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For more than a decade, contactless mobile payments at the point of sale have been heralded as the future of commerce, but 451 Research forecasts have found that these transactions barely accounted for $1 out of every $100 spent in-store in the US last year.
Jordan McKee     
M&A Insight - May 23, 2018
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After a dry spell in 2017, strategic acquirers have come pouring back into the tech M&A market, printing larger deals and paying higher prices. In doing so, they're delivering a disproportionately high amount of exits for private equity investments.
Scott Denne     
Analyst Note - May 23, 2018
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Raul Castanon-Martinez     
Deal Analysis - May 22, 2018
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Adobe spent the past two years repositioning its marketing software business as a 'customer experience' business. Yet it lacked tools to drive the most important part of a customer experience – the purchase. The acquisition of Magento changes that.
Scott Denne     Sheryl Kingstone     
Debut IQ - May 22, 2018
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The cloud-based CPM startup has followed through on its long-standing strategy to go public. However, its just-filed paperwork shows the company to be among the smaller – and slow-growing – vendors looking to debut. Still, Adaptive Insights is likely to be a unicorn when it hits Wall Street next month.
Krishna Roy     Brenon Daly     
Deal Analysis - May 22, 2018
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The company has added to its Internet of Things capabilities with the acquisition of J2 Innovations, a provider of controls and software that enable building automation. With the deal, Siemens expands its building ops automation suite, leveraging long-standing building controls alongside new IoT sensors and analytics.
Rich Karpinski     
Impact Report - May 22, 2018
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The company is best known for its data quality expertise, but is now pitching Ataccama ONE as a single platform for data profiling and catalog, data quality and governance, and master data management.
Matt Aslett     
Impact Report - May 22, 2018
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Historically, encryption has been applied to either data-at-rest or in-motion. Fortanix is one of several emerging vendors that offers encryption-in-use, leveraging Intel's SGX secure enclave technology to deliver a runtime encryption and a virtual key management service.
Garrett Bekker     
Deal Analysis - May 21, 2018
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The digital payments vendor has acquired mobile point-of-sale provider iZettle in an all-cash deal as the target was gearing up for an IPO. The transaction, PayPal's largest ever, underscores the emphasis it is placing on brick-and-mortar retail, SMBs and international markets as growth levers.
Jordan McKee     Scott Denne     
Deal Analysis - May 21, 2018
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TransUnion is acquiring iovation for its device fingerprinting technology that tracks the online history of devices and their users. The iovation offering should help TransUnion accurately identify credit risks services without detracting from the user experience by forcing app installations or possession of multi-factor tokens.
Eric Ogren     
Impact Report - May 21, 2018
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The company has become the latest storage incumbent to offer an all-NVMe flash array, in the form of a new PowerMax version of its high-end Dell EMC VMAX storage system, which it says includes machine learning.
Tim Stammers     

 

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