Privacy Policy


Date Last Updated: August 5, 2014

Information Collection and Use

451 Research is committed to safeguarding the privacy of our users. This page describes 451 Research’s privacy policy. When you register on 451 Research’s Web sites, or for 451 Research events, or you purchase products, we ask you to provide personal information. We use this information to enable us to provide you with the best guidance and highest-quality services.


451 Research does not market to children, and we do not knowingly collect personal information from children. You can find out more about online privacy for children from the Federal Trade Commission at

Collection of Personally Identifiable Information

Personally Identifiable Information is any piece of data about a person that can, in any way, identify them or allow someone to contact them. This may include, but is not limited to, names, mailing or email address, and phone numbers. 451 Research receives and stores any information you provide the 451 Research Web site.

451 Research shall never share or sell personally identifiable information with any advertisers, outside agencies, clients or third parties. No one outside of 451 Research and its Affiliates will be given any information that could identify you or allow someone to contact you.

Personally Linked Information

Personally linked information is data that does not identify a specific person, but is still linked to a specific person. This includes Web site logins, customer support requests and Web site viewing habits in general.

This information is used to help us improve our product and service offerings, as well as to provide more personalized content to our clients.

Personally linked information is never shared with any advertisers, outside agencies, clients or third parties. No one outside of 451 Research and its Affiliates will ever see or in any way obtain specific data about a particular person’s viewing habits on our Web site.

Aggregated Information

Like most Web sites, we automatically gather and store certain personal information and aggregated, non-personally identifiable information in order to provide you with a better experience when using the 451 Research Web sites. Aggregated information is information that has been collected, compiled and summed in the aggregate, and bears no connection to any specific person.

This information might include total views of a particular report or a total number of logins in a 24-hour period. Aggregated information is always anonymous by its very nature. Aggregated information is used for any number of purposes, including future research direction, press releases and customer relations. There are no limitations on the use of aggregated information as exist with personally identifiable and personally linked information. Aggregated information does not identify individual users, and we do not link aggregated information to your personal information.

Additional Information Usage

We reserve the right to monitor user accounts for abuse of copyright and our Terms of Use based on any information collected about users of 451 Research Web sites.


When you register for a 451 Research event, we may request additional information such as a credit card number and expiration date. This information is used for confirmation and billing purposes. Also, when you register for an event, we may request additional information about your hotel, meal and other travel preferences. This information is used only for the specific event. 451 Research uses third-party service providers such as credit card processing companies, shipping companies, mailing houses and event coordinators, together with other service providers as required to satisfy client requests.


A cookie is a small piece of computer code that is stored by a user’s Web browser and enables our Web servers to “identify” unique visitors and provide personalized content. Each time you log in to our Web sites, a cookie is stored in order to identify you, determine your appropriate access privileges, and serve you the appropriate content. Cookies do not store any of the information that you have provided to the site. They are simply anonymous identifiers.

You can set your browser to not accept cookies, but then you may not be able to access or use certain portions of the 451 Research Web sites. We use the cookie technology to enable registered users to move quickly and securely through access-controlled areas of the site.

Links to Other Web Sites

451 Research sites contain links to other Web sites. Please be advised that 451 Research is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by 451 Research Web sites.

IP Addresses

IP addresses are logged by our systems for logins, report views and other Web-site-based activities. This is done for administration purposes and to aggregate information about our users’ browsing habits.


451 Research provides its users with a secure online experience that meets or exceeds industry standards. To do this, we use a number of security measures to maintain the safety and confidentiality of personal information about you, including, but not limited to, the installation of a software-based intrusion-detection device. All user registration data is contained behind a firewall and is accessible only by a limited number of 451 Research employees who have administrative access rights to our production systems. Confidential personal information is fully encrypted for the entirety of its transmission from the client to our systems, and then encrypted again in our database environments. Furthermore, access to 451 Research servers is controlled by limiting personnel through keycard entry, biometric scanning protocols and around-the-clock interior and exterior surveillance. If you have any questions about the security of our Web sites, please send an email to:

Updating Your Password

You may update your password at any time by going to the Account Settings section of the 451 Research Web site and utilizing the Change Password Form. You will be prompted to enter the current password along with the desired new password and its confirmation challenge. Any change you make to your password will be updated immediately and across all systems for which it may be used.

Notification or Policy Changes

We will notify you about any significant changes to our privacy policy by placing a prominent notice on our Web site.

Contacting 451 Research

If you have any comments, concerns or questions regarding this privacy policy, you may contact us by email at: