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Pre-IPO Research: Splunk (Proposed Symbol: SPLK)

executive summary Executive Summary

Splunk (proposed symbol: SPLK) is a name that has been getting mentions in TheInfoPro studies for the past two to three years. The Global 2000 IT decision-makers we interview have cited it as an exciting vendor, and it’s in use or in consideration for several technology roadmap functionalities that span our research in the information security, networking and server markets. We expect SPLK to be cited in our storage, cloud and VDI research as we develop the questionnaires this year. Although most people currently know the company as a simple, easy-to-use search engine for IT data, it has been broadening the information sources it collects, including ever-increasing volumes of machine-generated data. Additionally, the company recently released Splunk Storm, a monitoring tool for cloud-based apps that runs on Amazon Web Services, the de facto choice for infrastructure as a service, based on our most recent cloud research. Splunk filed for an IPO in January and is a name worth watching; many use cases for the technology exist. It truly is a “big data” participant, making use of many types of “machine-based data” in IT departments today. While it’s not the dominant vendor in technologies that score high in TheInfoPro’s Technology Heat Index like Data Domain (acquired by EMC) was, or Riverbed (RVBD) both pre-IPO pieces from years past, where we see SPLK playing is core to the operational success of the enterprise and areas that continue to see an increase in spending year over year.

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