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New Smart Phone Owners Report: Can Microsoft Challenge Apple & Android?

executive summary Executive Summary

Which smart phone manufacturers are winning the battle for consumer mindshare in terms of high satisfaction rates and the most exciting new technologies and features? To find out, we asked 1,282 consumers who had purchased a smart phone in the past six months to rate their models on a range of issues, including why they chose their phone and what they like and dislike most about it. The survey was conducted April 24 - May 7, 2012. Companies included in the report: Apple, HTC, Motorola, Nokia, Research In Motion and Samsung.

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451 Research is an independent technology industry analyst company focused on the business of enterprise IT innovation. The company's analysts provide critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments. Clients of the company – at vendor, investor, service-provider and end-user organizations – rely on 451 insight to support both strategic and tactical decision-making for competitive advantage.

451 Research is headquartered in New York, with offices in key locations, including San Francisco, London and Boston. For additional information on the company or to apply for trial access to its services, go to: https://451Research.com


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