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Long Format Report ChangeWave Telecom Report

New Smart Phone Owners Report: Can Microsoft Challenge Apple & Android?

executive summary Executive Summary

Which smart phone manufacturers are winning the battle for consumer mindshare in terms of high satisfaction rates and the most exciting new technologies and features? To find out, we asked 1,282 consumers who had purchased a smart phone in the past six months to rate their models on a range of issues, including why they chose their phone and what they like and dislike most about it. The survey was conducted April 24 - May 7, 2012. Companies included in the report: Apple, HTC, Motorola, Nokia, Research In Motion and Samsung.

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