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New Smart Phone Owners Report: Can Microsoft Challenge Apple & Android?

executive summary Executive Summary

Which smart phone manufacturers are winning the battle for consumer mindshare in terms of high satisfaction rates and the most exciting new technologies and features? To find out, we asked 1,282 consumers who had purchased a smart phone in the past six months to rate their models on a range of issues, including why they chose their phone and what they like and dislike most about it. The survey was conducted April 24 - May 7, 2012. Companies included in the report: Apple, HTC, Motorola, Nokia, Research In Motion and Samsung.

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451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group.


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