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Long Format Report ChangeWave Consumer Spending Report

The Battle For Tablet Market Share – Can Anyone Take On Apple?

executive summary Executive Summary

The new iPad got off to a lightning start as our mid-March survey had forecasted. But two months have passed, and the key question now is: are there any tablet competitors on the horizon threatening Apple’s market-share dominance? A May ChangeWave survey of 2,893 consumers took a close-up look at tablet demand for the major manufacturers going forward, along with the latest PC and Ultrabook demand trends. The May 1-16 survey was composed primarily of North American consumers.

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