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Long Format Report ChangeWave Telecom Report

Smart Phone Survey – Samsung Surges, But iPhone 5 Demand Looms Large

executive summary Executive Summary

A new ChangeWave survey shows an uptick in planned consumer smart phone buying this quarter, led by an explosion of momentum for Samsung. But the number-one finding of the survey is the unprecedented level of advance demand for the next-generation iPhone, which Apple is expected to release later this year.

The June 18-25 survey of 4,042 consumers took a close-up look at demand for the new Samsung Galaxy S III vs. advance demand for an 'iPhone 5.' The survey also focused on key smart phone industry trends, including customer satisfaction, OS preferences and future demand for devices from a range of manufacturers, including Motorola, HTC, Nokia and Research in Motion. We note that this survey is primarily North American, with 88% of respondents from the US.

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