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Long Format Report Information Management

Total Data Analytics: The Impact of 'Big Data' on Business Intelligence and Analytics

executive summary Executive Summary

The growing emphasis on 'big data' has focused unprecedented attention on the potential of enterprises to gain competitive advantage from their data, helping to drive adoption of BI/analytics beyond the retail, financial services, insurance and telecom sectors. In 2011 we introduced the concept of 'Total Data' to reflect the path from the volume, velocity and variety of big data to the all-important endgame of deriving maximum value from that data. Analytics plays a key role in deriving meaningful insight – and therefore, real-world business benefits – from Total Data.

In short, big data and Total Data are changing the face of the analytics market. Advanced analytics technologies are no longer the preserve of MBAs and 'stats geeks,' as line-of-business managers and others increasingly require this type of analysis to do their jobs. This report outlines the key drivers in the analytics sector today and in the coming years, highlighting the technologies and vendors poised to shape a future of increased reliance on offerings that deliver on the promise of analyzing structured, semi-structured and unstructured data.

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