Total Data Analytics: The Impact of 'Big Data' on Business Intelligence and Analytics
In 2011 we introduced the concept of 'Total Data' to reflect the path from the volume, velocity and variety of big data to the all-important endgame of deriving maximum value from that data. Analytics plays a key role in deriving meaningful insight ? and therefore, real-world business benefits ? from Total Data. This report outlines the key drivers in the analytics sector today and in the coming years, highlighting the technologies and vendors poised to shape a future of increased reliance on offerings that deliver on the promise of analyzing structured, semi-structured and unstructured data.