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Long Format Report ChangeWave Telecom Report

Apple Maps Has No Impact on Massive iPhone 5 Demand

executive summary Executive Summary

For much of the past year, our ChangeWave smart phone surveys have featured surging momentum for Apple and Samsung to the detriment of the other manufacturers. But with the release of the iPhone 5 and the upcoming launch of Microsoft Windows 8 phones, how does the market look going forward?

A September 17-26 ChangeWave survey of 4,270 consumers took a close-up look at the latest smart phone demand trends, including intentions to buy the new iPhone 5 and Windows 8 phones. The survey also focused on customer satisfaction, OS preferences and future demand for the other major smart phone manufacturers.

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