Market Monitor: Social Business

This report from 451 Research's Social Business Market Monitor reflects vendor performance through Q4 2015. Using the broadest definition, the Social Business market consists of the following segments: Information Governance (Privacy & Compliance and Data Discovery); Enterprise Collaboration & Communication; EMC & File Sharing; Workforce Management; Marketing Automation; CRM & Customer Support; Social Media Monitoring & Management; Web Experience Management; and Digital Commerce. This report provides a granular analysis of four of those segments: Marketing Automation; Social Media Monitoring & Management; Enterprise Collaboration & Communication; and Web Experience Management. Going forward, we will expand our coverage to include more of the aforementioned market segments.


Greg Zwakman

Research Director, Quantitative Services

Kathleen Frodyma

Associate Analyst

Matt Mullen

Senior Analyst, Social Business

Accellion Acquia Act-On Software ActiveConversion Adobe Active Internet Marketing Alfresco Aprimo Aptean AsdeqLabs Atlassian Software Systems Attensity Group Automattic Avidian Basecamp bigtincan Bloomfire Box Brandwatch Brick Street Software BroadVision Callidus Captavi Cisco Cision Citrix ClickDimensions Constructive-Solutions Conversocial CoreMedia Crimson Hexagon CTERA Networks Dell Technologies DotNetNuke Dropbox e-Spirit Egnyte Ektron EMC Episerver eTrigue eZ Systems Falcon Social Fision FLG Business Technology Genoo Google Hexagon Hightail HootSuite Hewlett Packard Enterprise HubSpot Huddle.net IBM Igloo Software Impartner Infegy Infor Global Solutions Infusionsoft Interact-Intranet Intralinks Jive Software Kentico Software KnowledgeTree L2 Think Tank LeadMaster LinkedIn LoopFuse Marketo Marketwired Mezeo Software Microsoft Mindjet Mindmatrix Moonray Moxie Software Mzinga Net-Results NetApp NetBase Solutions NetSuite Novell Nurture Nuxeo OpenText Oracle ownCloud Percussion Software Progress Software Redbooth Saba Software Salesforce Salesfusion SAP SAS Institute SAVO Group SDL Selligent ShareFile Shoutlet Signal Simply Measured SimplyCast Sitecore Slack Technologies SmartTouch Interactive Socialbakers Socialcast SocialFlow SoftVu Soonr Spredfast Sprinklr Sprout Capital Sprout Social Squiz SugarSync Syncbox Syncplicity Sysymos target360 Telerik Teradata TERMINALFOUR ThoughtFarmer TIBCO True Influence Twitter Unmetric VMware Vocus Volacci WatchDox WordPress Workshare Wyse Zimbra Zoho

Customer Experience & Commerce

All / Application software / Customer relationship management / Marketing automation All / Application software / Product lifecycle management All / Application software / Online marketing & e-commerce software / General All / Application software / Partner relationship management All / Application software / Advertising enablement