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Telco Customer Experience Management Analytics Market Map 2016

We have tracked the maturation of the telco CEM market since 2008 as the vendor landscaped shifted from siloed, operational OSS/BSS legacy systems toward the adoption of network-driven insights to improve customer experience. CEM is key for operators as they focus on combining network-level data in an attempt to deliver a consistent, dynamic and transparent experience across all four dimensions of brand, products and services, channel, and delivery and operations.