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Market Monitor: Social Business

This Market Monitor overview report on the Social Business marketplace reflects updated market and vendor estimates through Q4 2016. Using the broadest definition, the Social Business market consists of the following segments: Information Governance - Privacy & Compliance and Data Discovery, Enterprise Collaboration & Communication, EMC & File Sharing, Workforce Management, Marketing Automation, CRM & Customer Support, Social Media Monitoring & Management, Web Experience Management and Digital Commerce. This report provides a granular analysis of the Marketing Automation, Social Media Monitoring & Management, Enterprise Collaboration & Communication, and Web Experience Management segments. Going forward, we will be expanding our coverage of the market to include more of the aforementioned segments.


Greg Zwakman

Research Director, Quantitative Services

Kathleen Frodyma

Associate Analyst

Sheryl Kingstone

Research Director, Business Applications

Melissa Incera

Associate Analyst

No primary company

Accellion Acquia Act-On Software Adobe AeroFS Active Internet Marketing Alfresco Aprimo Aptean AsdeqLabs Atlassian Software Systems Attensity Group Automattic Autotask Avidian Basecamp bigtincan BlackBerry Bloomfire Box Brandwatch Brick Street Software BroadVision Callidus Captavi Cisco Cision Citrix ClickDimensions Conversocial CoreMedia Crimson Hexagon CrownPeak Technology CTERA Networks Dell Technologies DotNetNuke Dropbox e-Spirit Egnyte EMC Episerver eTrigue Facebook Falcon Social Fision FLG Business Technology Genoo Google Hexagon Hightail HootSuite Hewlett Packard Enterprise HubSpot Huddle.net IBM Igloo Software Impartner Infegy Infor Global Solutions Infusionsoft Insight interAct Intralinks Jive Software Kentico Software KnowledgeTree L2 Think Tank LeadLife Solutions LeadMaster LinkedIn Lithium Technologies LoopFuse Marketo Microsoft MindFire Studio Mindjet Mindmatrix Moxie Software MyDigitalClients Mzinga Net-Results NetApp NetBase Solutions NetSuite Novell Nurture Nuxeo OpenText Oracle ownCloud Percussion Software Progress Software Redbooth Saba Software Sailthru Salesforce Salesfusion Samepage SAP SAS Institute SAVO Group SDL Selligent ShareFile Signal Simply Measured SimplyCast Sitecore Slack Technologies SmartTouch Interactive Socialbakers Socialcast SocialFlow Soffront Software SoftVu Soonr Spigit Spredfast Sprinklr Sprout Capital Sprout Social Squiz SugarSync Synacor Syncbox Syncplicity Sysomos Sysymos target360 Teradata TERMINALFOUR TIBCO True Influence Twitter Unmetric Verint Systems Visible Technologies VMware Volacci WatchDox WordPress Workshare Wyse Zimbra Zoho

Customer Experience & Commerce

All / Application software / Customer relationship management / Salesforce automation All / Application software / Online marketing & e-commerce software / General All / Application software / Product lifecycle management All / Application software / Advertising enablement All / Application software / Partner relationship management