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Marketing Technology Market Map 2017

Marketing technology is a fragmented market highlighted by tremendous innovation. The vendor landscape, famously exploding with startups, is balanced between small vendors focusing on solving tight business problems and larger platform vendors that supply the 'glue' and the enterprise-wide value.


Keith Dawson

Principal Analyst

6sense Act-On Software ActionIQ Activate Marketing Services ActiveConversion Adobe AgilOne Amplero Amplitude Appboy Appboy Aprimo Bizible BlueConic Bluecore BlueKai BlueVenn Bombora bpm?online BrightFunnel BrightInfo.com Captavi CDP ClickDimensions Context360 Conversant Convertro Crimson Hexagon Datanyze Datorama Demandbase DemandJump Domo Inc Eloqua Engagio Episerver eTrigue Evergage EverString Facebook Falcon Social Fiksu FirstRain Fision FollowAnalytics Full Circle Insights Genoo Hexagon HubSpot IBM Infegy Infer Infusionsoft InsideSales.com insight3 Instagram Kahuna Kapta Kwanzoo Lattice Engines LeadGenius LeadGnome LeadLife Solutions LeadMaster Leadsius Leadspace LeanData Localytics Lytics Madison Logic MailChimp Marketo Mautic MDC Partners MDC DOT MediaMath Microsoft MindFire Studio Mindmatrix Mintigo MomentFeed mParticle Net-Results NICE srl NICE Systems OpenText Optimizely Oracle RedPoint Global Reflektion Responsys RichRelevance Rocket Fuel Salesforce Salesfusion SAP SAP Hybris SAS Institute SAVO Group Segment.io Selligent Signal Simply Measured SimplyCast Sitecore SmartTouch Interactive Snapchat Socialbakers Soffront Software SoftVu Spredfast Sprinklr Swirl Swrve Tapad Tealium Teradata Terminus Software Triblio True Influence Twitter Unmetric Unomy Urban Airship Vendemore Vibes Volacci Waterfall Web WeChat WhatsApp xiQ YesPath ZenIQ Zoho

Customer Experience & Commerce

All / Mobile Marketing and Commerce All / Application software / Customer relationship management