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VoCUL: Consumer Tablet Demand Drops To All-Time Low (Leading Indicator)

Consumer PC and Tablet Buying: Major tablet makers are betting on convertible devices to turn around a market that has been in steady decline since early 2014. Apple, Microsoft and Samsung have recently released convertibles with attachable keyboards to emphasize the tablet's productivity potential, as these devices can double up as a laptop. But convertibles have failed to reverse the weak overall buying trend. Our May survey of 2,022 primarily North American respondents from 451 Research's Leading Indicator panel focused on key tablet market trends, including buying plans and current owner satisfaction. The survey also took a close look at the use of 2-in-1 laptops and PC buying.